The Long Tail

Why the Future of Business Is Selling Less of More

| 4.06 | 29,381 ratings and reviews

Recommended by Jack Ma, Ev Williams, Michael Herrmann, and 5 others. See all reviews

Ranked #3 in Internet, Ranked #21 in E-Commerce — see more rankings.

We think Chris Anderson is onto something big with 'The Long Tail', a groundbreaking look at a well-known feature of statistical distribution and its potential to revolutionize business. 'Wired' magazine editor Anderson expands his influential 2004 article into a comprehensive exploration of this phenomenon -- which, simply stated, holds that products with low demand or sales volume can collectively comprise a market that exceeds the bestsellers. Catering to the tastes and expectations of consumers increasingly disenchanted with the same old thing, these new "niches" provide limitless... more
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Reviews and Recommendations

We've comprehensively compiled reviews of The Long Tail from the world's leading experts.

Jack Ma Founder/AlibabaRecommends this book

Ev Williams Co-Founder/Twitter, CEO/MediumRecommends this book

Michael Herrmann Very fitting for the internet today. We see niches form inside niches and as entrepreneurs it's important to be aware (and make use) of that fact. (Source)

Bogdana Butnar I don't have favourite books. I equate a favourite something with wanting to do it over and over again and I've never wanted to read a book too many times. I have favourite authors and I have books that changed me in significant ways because they moved me or taught me something or changed my view of the world. So, here's some of those books... (Source)

Zhang Ruimin In a 2009 interview with Knowledge@Wharton, he explained how Anderson's ideas were helping Haier transition from traditional manufacturer to information-based service provider. (Source)

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