The Fortune Cookie Principle

The 20 Keys to a Great Brand Story and Why Your Business Needs One

Ranked #77 in Branding

"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else."
SETH GODIN —Author The Icarus Deception

It's not how good you are. It's how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin...
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