The Brand Flip
Why Customers Now Run Companies and How to Profit from It
Recommended by Vinod Khosla, and 1 others. See all reviewsRanked #33 in Branding
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: "A brand isn't what you say it is - it's what they say it is." People are... more
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Vinod Khosla Co-Founder/Sun MicrosystemWish all books maximized learning per hour of reading time. A very well done book on branding and new brand values. It will be the death of many incumbents. (Source)
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