The Boron Letters

Louis Grenier If you want to learn more about copywriting, you need to read “Nobody Wants to Read Your Shit”. Also, “The Boron Letters” – Fantastic resource, absolutely amazing. (Source)

Nick Janetakis Here’s a few books I recommend (in this order) on learning how to write effective copy: The Boron Letters by Gary Halbert; Advertising Secrets of the Written Word by Joseph Sugerman; Kickass Writing Secrets of a Marketing Rebel by John Carlton. (Source)

Ola Olusoga Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head". (Source)

Neville Medhora I stayed up till 6am every night going through these letters. (Source)