Ranked #9 in Branding, Ranked #60 in Marketing Strategy — see more rankings.
Reviews and Recommendations
We've comprehensively compiled reviews of The 22 Immutable Laws of Branding from the world's leading experts.
Tim O'Reilly Founder/O'Reilly MediaPositioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. (Source)
Bogdana Butnar I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)
Rankings by Category
The 22 Immutable Laws of Branding is ranked in the following categories:
- #70 in Advertising
- #71 in Marketing