Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale
Recommended by Robert Hajnal, and 1 others. See all reviewsRanked #80 in Customer Service, Ranked #93 in Pitching
Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and... more
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and... more
Reviews and Recommendations
We've comprehensively compiled reviews of Sell with a Story from the world's leading experts.
Robert Hajnal I am currently reading Sell with a story - Paul Smith: my goal is to learn how to create a strong story behind a product that I am presenting to the market. (Source)
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