Primalbranding

Create Zealots for Your Brand, Your Company, and Your Future

Ranked #63 in Branding

"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." --Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers, revealing the seven components that will help every company and marketer capture the public imagination--and seize a bigger slice of the pie.

What is the magic glue that adheres consumers to...
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