Permission Marketing
Turning Strangers Into Friends And Friends Into Customers
Ranked #14 in SEO, Ranked #18 in Marketing — see more rankings.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
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Reviews and Recommendations
We've comprehensively compiled reviews of Permission Marketing from the world's leading experts.
Steve Blank Recommends this book
Noah Kagan Founder/SumoA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)
Foti Panagio Honestly, it’s not really as simple as following a career path, at least not anymore. I’d recommend instead reading books on innovation and leadership because that can give you the confidence you need to blaze your own trail and to take your career as it comes. I’d suggest that a good background reading list would include [...] Permission Marketing by Seth Godin (Source)
Rankings by Category
Permission Marketing is ranked in the following categories:
- #92 in Advertising
- #84 in Branding
- #86 in Business Communication
- #43 in Digital Marketing
- #44 in Marketing Strategy
- #62 in Networking
- #80 in Small Business
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