Lovemarks
Recommended by Bogdana Butnar, and 1 others. See all reviewsRanked #53 in Branding
"Ideas move mountains, especially in turbulent times.
Lovemarks
is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book
Lovemarks
."
--Tom Peters
Tom Peters, one of the most influential business thinkers of all... more
--Tom Peters
Tom Peters, one of the most influential business thinkers of all... more
Reviews and Recommendations
We've comprehensively compiled reviews of Lovemarks from the world's leading experts.
Bogdana Butnar I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)
Similar Books
If you like Lovemarks, check out these similar top-rated books:
