Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
Ranked #5 in Growth Hacking, Ranked #22 in Marketing — see more rankings.
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive... more
Reviews and Recommendations
We've comprehensively compiled reviews of Growth Hacker Marketing from the world's leading experts.
Andrew Chen General Partner/Andreessen HorowitzGrowth hackers are the new VPs of marketing, and this book tells you how to make the transformation. (Source)
Timothy Ferriss Author & EntrepreneurHoliday is part Machiavelli, part Ogilvy, and all results... This whiz kid is the secret weapon you've never heard of. (Source)
Neal Schaffer Recommends this book
Andy Budd Recommends this book
Sean Ellis Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product. (Source)
Porter Gale This book is a wake-up call for every marketing exec in the business. And a tutorial for engineers, IT, founders, and designers. Read it. (Source)
Alex Korchinski FInally, a crystallization and explanation of growth hacking in easy-to-understand terms-and better, real strategies and tactics for application. (Source)
Sean Ellis Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product. (Source)
Rankings by Category
Growth Hacker Marketing is ranked in the following categories:
- #45 in Digital Marketing
- #35 in E-Commerce
- #90 in Public Relations
- #92 in Social Media
- #29 in Social Media Marketing
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