Brand Sense
Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Recommended by Marius Ciuchete Paun, and 1 others. See all reviewsRanked #64 in Branding, Ranked #81 in Consumer Behavior
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Marius Ciuchete Paun I read it back in 2005 while I was on the plane to Miami (I didn’t had issues reading a whole book during a 7 hours flight, back then!). It made me understand how powerful brands build their audiences using the 5 senses. (Source)
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