Badass

Making Users Awesome

Ranked #80 in Product Management

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for...
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Reviews and Recommendations

We've comprehensively compiled reviews of Badass from the world's leading experts.

Irina Marinescu My favorite business book has to be by far Badass: Making Users Awesome by Kathy Sierra. It talks about building sustainable products by placing the customers’ success and user experience first instead of leaving all the work to the Sales and Marketing departments. [Badass] puts the focus where it should when building products - on the customer. I’ve recently read a report talking about how the lifecycle of features has shortened significantly from 8-10 years to ~ 2 years after which users are not willing to pay anymore. It all comes back to the users, the real people, with real lives and how... (Source)

Lewis Smith How to make amazing products. Super fun to read too. (Source)


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