Advertising Secrets of the Written Word
The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Ranked #18 in Copywriting, Ranked #59 in Advertising
Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point.
Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing.
Sugarman's style and his JS&A ads are legendary.
He created advertising that grabbed the reader's attention and... more
Reviews and Recommendations
We've comprehensively compiled reviews of Advertising Secrets of the Written Word from the world's leading experts.
Nick Janetakis Here’s a few books I recommend (in this order) on learning how to write effective copy: The Boron Letters by Gary Halbert; Advertising Secrets of the Written Word by Joseph Sugerman; Kickass Writing Secrets of a Marketing Rebel by John Carlton. (Source)
Neville Medhora These are super helpful, and a great resource to re-read when you’re feeling unmotivated! (Source)
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