Want to know what books Tim Cook recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Tim Cook's favorite book recommendations of all time.
1
March is a vivid first-hand account of John Lewis’ lifelong struggle for civil and human rights, meditating in the modern age on the distance traveled since the days of Jim Crow and segregation. Rooted in Lewis’ personal story, it also reflects on the highs and lows of the broader civil rights movement.
Book One spans John Lewis’ youth in rural Alabama, his life-changing meeting with Martin Luther King, Jr., the birth of the Nashville Student Movement, and their battle to tear down segregation through nonviolent lunch counter sit-ins, building to a stunning climax on the steps of... more March is a vivid first-hand account of John Lewis’ lifelong struggle for civil and human rights, meditating in the modern age on the distance traveled since the days of Jim Crow and segregation. Rooted in Lewis’ personal story, it also reflects on the highs and lows of the broader civil rights movement.
Book One spans John Lewis’ youth in rural Alabama, his life-changing meeting with Martin Luther King, Jr., the birth of the Nashville Student Movement, and their battle to tear down segregation through nonviolent lunch counter sit-ins, building to a stunning climax on the steps of City Hall.
Many years ago, John Lewis and other student activists drew inspiration from the 1950s comic book "Martin Luther King and the Montgomery Story." Now, his own comics bring those days to life for a new audience, testifying to a movement whose echoes will be heard for generations
--back flap less 
Tim Cook“It is a very unique way to present what is probably the most important story of my entire lifetime,” said when introducing Congressman Lewis at Apple HQ. “My hope is that everyone reads this, and I would love to see the day that it is required reading in every school." (Source)
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2
The award-winning, best-selling series returns, as John Lewis' story continues through Freedom Rides and the legendary 1963 March on Washington! more The award-winning, best-selling series returns, as John Lewis' story continues through Freedom Rides and the legendary 1963 March on Washington! less Tim Cook“It is a very unique way to present what is probably the most important story of my entire lifetime,” said when introducing Congressman Lewis at Apple HQ. “My hope is that everyone reads this, and I would love to see the day that it is required reading in every school." (Source)
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3
Book Three
John Lewis, Andrew Aydin, Nate Powell | 4.82
Welcome to the stunning conclusion of the award-winning and best-selling MARCH trilogy. Congressman John Lewis, an American icon and one of the key figures of the civil rights movement, joins co-writer Andrew Aydin and artist Nate Powell to bring the lessons of history to vivid life for a new generation, urgently relevant for today's world. more Welcome to the stunning conclusion of the award-winning and best-selling MARCH trilogy. Congressman John Lewis, an American icon and one of the key figures of the civil rights movement, joins co-writer Andrew Aydin and artist Nate Powell to bring the lessons of history to vivid life for a new generation, urgently relevant for today's world. less Tim Cook“It is a very unique way to present what is probably the most important story of my entire lifetime,” said when introducing Congressman Lewis at Apple HQ. “My hope is that everyone reads this, and I would love to see the day that it is required reading in every school." (Source)
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4
Jr. George Stalk, Thomas M. Hout | 4.08
Today, time is the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. In this path-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time— in production, in new product development, and in sales and distribution— represent the most powerful new sources of competitive advantage.
With many detailed examples from companies that have put time-based strategies in place, such as Federal Express, Ford, Milliken, Honda,... more
Today, time is the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. In this path-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time— in production, in new product development, and in sales and distribution— represent the most powerful new sources of competitive advantage.
With many detailed examples from companies that have put time-based strategies in place, such as Federal Express, Ford, Milliken, Honda, Deere, Toyota, Sun Microsystems, Wal-Mart, Citicorp, Harley-Davidson, and Mitsubishi, the authors describe exactly how reducing elapsed time can make the critical difference between success and failure. Give customers what they want when they want it, or the competition will. Time-based companies are offering greater varieties of products and services, at lower costs, and with quicker delivery times than their more pedestrian competitors. Moreover, the authors show that by refocusing their organizations on responsiveness, companies are discovering that long-held assumptions about the behavior of costs and customers are not true: Costs do not increase when lead times are reduced; they decline. Costs do not increase with greater investment in quality; they decrease. Costs do not go up when product variety is increased and response time is decreased; they go down. And contrary to a commonly held belief that customer demand would be only marginally improved by expanded product choice and better responsiveness, the authors show that the actual results have been an explosion in the demand for theproduct or service of a time-sensitive competitor, in most cases catapulting it into the most profitable segments of its markets.
With persuasive evidence, Stalk and Hout document that time consumption, like cost, is quantifiable and therefore manageable. Today's new-generation companies recognize time as the fourth dimension of competitiveness and, as a result, operate with flexible manufacturing and rapid-response systems, and place extraordinary emphasis on R&; D and innovation. Factories are close to the customers they serve. Organizations are structured to produce fast responses rather than low costs and control. Companies concentrate on reducing if not eliminating delays and using their response advantage to attract the most profitable customers.
Stalk and Hout conclude that virtually all businesses can use time as a competitive weapon. In industry after industry, they illustrate the processes involved in becoming a time-based competitor and the ways managers can open and sustain a significant advantage over the competition. lessTim CookCook loves this book so much that he often gives out copies of the same to his colleagues and recommends this book to the hires. (Source)
John SculleyThe best opportunities always come from changing the ground rules. "Competing Against Time "is a provocative and well-researched book with some insightful ideas for competing in the 1990s. (Source)
Donald PetersenIn "Competing Against Time" George Stalk and Tom Hout make a compelling case, supported by extensive research, that a new, time-driven paradigm differentiates successful companies from the "also rans." Through the use of numerous examples, the authors demonstrate that customers seek "the most value for the least cost in the least elapsed time," and that customers are willing to pay a premium for... (Source)
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5
It is not my purpose to attempt a real autobiography. I simply want to tell the story of my numerous experiments with truth, and as my life consists of nothing but those experiments, it is true that the story will take the shape of an autobiography.
...Identification with everything that lives is impossible without self-purification; without self-purification, the observance of the law of Ahimsa must remain an empty dream; God can never be realised by one who is not pure of heart. Self-purification, therefore, must remain purification in all walks of life. And purification being... more It is not my purpose to attempt a real autobiography. I simply want to tell the story of my numerous experiments with truth, and as my life consists of nothing but those experiments, it is true that the story will take the shape of an autobiography.
...Identification with everything that lives is impossible without self-purification; without self-purification, the observance of the law of Ahimsa must remain an empty dream; God can never be realised by one who is not pure of heart. Self-purification, therefore, must remain purification in all walks of life. And purification being highly infectious, purification of oneself necessarily leads to the purification of one's surroundings.
But the path to self-purification is hard and steep. To attain perfect purity, one has to become absolutely passion-free in thought, speech and action; to rise above the opposing currents of love and hatred, attachment and repulsion. I know that I have not in me as yet the triple purity, in spite of constant ceaseless striving for it. That is why the world's praise fails to move me; indeed it very often stings me. To conquer the subtle passions seems to me far harder than the physical conquest of the world by the force of arms. Ever since my return to India, I have had experiences of the dormant passions lying hidden within me. The knowledge of them has made me feel humiliated though not defeated. The experiences and experiments have sustained me and given me great joy. But I know I still have before me a difficult path to traverse. I must reduce myself to zero. So long as a man does not of his own free will put himself last among his fellow creatures, there is no salvation for him. Ahimsa is the farthest limit of humility.
Mohandas Karamchand Gandhi,
26 November, 1925. less 
Barack ObamaAccording to the president’s Facebook page and a 2008 interview with the New York Times, this title is among his most influential forever favorites. (Source)
Tim CookI have two books going right now: One is the Bobby Kennedy book [“Bobby Kennedy: The Making of a Liberal Icon,” by Larry Tye] that just came out. The other is quite an old book. It’s a Gandhi book [“Mohandas K. Gandhi, Autobiography: The Story of My Experiments With Truth”] that I got interested in because we went to the Gandhi museum when we were in India recently. I tend to like nonfiction and... (Source)
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6
New York Times bestselling author of Satchel: The Life and Times of an American Legend Larry Tye was given unprecedented access by the Kennedy family to write this in-depth, vibrant and editorially independent biography.
History remembers Robert F. Kennedy as a racial healer, a tribune for the poor, and the last progressive knight. But Kennedy—nurtured on the rightist orthodoxies of his dynasty-building father—started his public life as counsel to the left-baiting, table-thumping Senator Joseph McCarthy.
A bare-knuckled political operative who masterminded his brother’s... more New York Times bestselling author of Satchel: The Life and Times of an American Legend Larry Tye was given unprecedented access by the Kennedy family to write this in-depth, vibrant and editorially independent biography.
History remembers Robert F. Kennedy as a racial healer, a tribune for the poor, and the last progressive knight. But Kennedy—nurtured on the rightist orthodoxies of his dynasty-building father—started his public life as counsel to the left-baiting, table-thumping Senator Joseph McCarthy.
A bare-knuckled political operative who masterminded his brother’s whatever-it-takes bids for senator and president, Kennedy okayed FBI wiretaps of Martin Luther King Jr. and cloak-and-dagger operations against communist Cuba that included blowing up railroad bridges, sabotaging crops, and plotting the elimination of President Fidel Castro.
Remembered now as a rare optimist in an age of political cynicism, RFK’s profoundly moving journey from cold warrior to hot-blooded liberal also offers a lens into two of the most chaotic and confounding decades of twentieth century America. less Tim CookI have two books going right now: One is the Bobby Kennedy book [“Bobby Kennedy: The Making of a Liberal Icon,” by Larry Tye] that just came out. The other is quite an old book. It’s a Gandhi book [“Mohandas K. Gandhi, Autobiography: The Story of My Experiments With Truth”] that I got interested in because we went to the Gandhi museum when we were in India recently. I tend to like nonfiction and... (Source)
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7
The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.
Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts,... more The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.
Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.
Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth—even in those at the pinnacle of their careers—inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.
Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies. less 
Sheryl SandbergBill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set. (Source)
Tim CookBill's passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry's greatest leaders. (Source)
Sundar PichaiWhenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it's the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles - detailed in Trillion Dollar Coach - to form the foundation of Google's leadership training, so all of our leaders can continue to learn from Bill. (Source)
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