Want to know what books Janna Bastow recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Janna Bastow's favorite book recommendations of all time.
1
Laura Numeroff, Felicia Bond | 4.53
The #1 New York Times bestselling If You Give a Mouse a Cookie and If You Take a Mouse to School are available in a board book set.
In the circle story If You Give a Mouse a Cookie, a little mouse runs a small boy ragged as he demands one thing after another when the boy offers him a cookie. The same boy and mouse are back in If You Take a Mouse to School, where boy and mouse learn about science, math, reading, writing, skateboarding, and basketball during their day at school.
These board book editions with... more The #1 New York Times bestselling If You Give a Mouse a Cookie and If You Take a Mouse to School are available in a board book set.
In the circle story If You Give a Mouse a Cookie, a little mouse runs a small boy ragged as he demands one thing after another when the boy offers him a cookie. The same boy and mouse are back in If You Take a Mouse to School, where boy and mouse learn about science, math, reading, writing, skateboarding, and basketball during their day at school.
These board book editions with sturdy pages are perfect for preschoolers, who will enjoy the simple introduction to Mouse's adventures. less Janna BastowI love this perfect gift from my colleague @lizzielove! I had this book as a kid, and I swear it set me up to be a product manager. It's a story of feature creep and demanding customers, as told by a boy and his mouse 😅
Anyone else remember this #prodmgmt gem? https://t.co/cF273dO0bd (Source)
See more recommendations for this book...
2
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in... more The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. less Drew HoustonIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)
Ron ConwayBestselling guide that created a new game plan for marketing in high-tech industries. (Source)
Seth GodinThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)
See more recommendations for this book...
Don't have time to read Janna Bastow's favorite books? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.