Janna Bastow's Top Book Recommendations
Want to know what books Janna Bastow recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Janna Bastow's favorite book recommendations of all time.
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in... more
Ron ConwayBestselling guide that created a new game plan for marketing in high-tech industries. (Source)
Drew HoustonIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)
Seth GodinThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)
In the circle story If You Give a Mouse a Cookie, a little mouse runs a small boy ragged as he demands one thing after another when the boy offers him a cookie. The same boy and mouse are back in If You Take a Mouse to School, where boy and mouse learn about science, math, reading, writing, skateboarding, and basketball during their day at school.
These board book editions with... more
Recommended by Janna Bastow, and 1 others. Janna BastowI love this perfect gift from my colleague @lizzielove! I had this book as a kid, and I swear it set me up to be a product manager. It's a story of feature creep and demanding customers, as told by a boy and his mouse 😅 Anyone else remember this #prodmgmt gem? https://t.co/cF273dO0bd (Source)
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