Donna Serdula's Top Book Recommendations
Want to know what books Donna Serdula recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Donna Serdula's favorite book recommendations of all time.
Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld's evidence-based approach connects the dots between science and situations salespeople and... more
Gerhard GschwandtnerThis book is a breath of fresh air. While most sales books are based on the author's experience, every chapter in this superbly well-written book is rooted in science. (Source)
David HorsagerCan science and selling come together? YES, and in a powerful way—just read this book! The Science of Selling is as good as it gets—fantastic and really usable. I have already given it to my sales team to read.” (Source)
Donna SerdulaMany believe that sales is just a numbers game, but David Hoffeld has proven that there is actually a science to it [and] that selling is a skill that can be developed and perfected. A fascinating book. (Source)
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