Experts > Brian Swette

Brian Swette's Top Book Recommendations

Former CEO/PepsiCo

Want to know what books Brian Swette recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Brian Swette's favorite book recommendations of all time.

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"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and...
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Ben CohenThere's fake corporate marketing and then there's real marketing. This is the real stuff for real people. (Source)

Steve ForbesA business book that’s both entertaining and useful for big brands and start-ups alike. (Source)

Brian SwetteBuzzmarketing works. It’s not just a nice-to-have, it’s a must-have! (Source)

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