Youtility
Why Smart Marketing Is about Help Not Hype
Ranked #14 in Social Media Marketing, Ranked #31 in Digital Marketing — see more rankings.
The difference between helping and selling is just two letters
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make... more
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make... more
Reviews and Recommendations
We've comprehensively compiled reviews of Youtility from the world's leading experts.
Gary Vaynerchuk Chairman/VaynerXRecommends this book
Neal Schaffer Recommends this book
Jeff Gibbard One of the five books Jeff recommends to young people interested in his career path. (Source)
Similar Books
If you like Youtility, check out these similar top-rated books:
