Wholesale Distribution Channels
New Insights and Perspectives
Ranked #54 in Distribution
Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers'insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are:
improving sales force effectiveness
power relationships in wholesale distribution channels
wholesalers'liability for defective products
the impact of dominant buyers on wholesaling
wholesalers as marketing experts more
improving sales force effectiveness
power relationships in wholesale distribution channels
wholesalers'liability for defective products
the impact of dominant buyers on wholesaling
wholesalers as marketing experts more
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