Unleashing the Ideavirus
Ranked #61 in Marketing, Ranked #62 in Social Media Marketing — see more rankings.
Counter to traditional marketing wisdom which tries to count, measure and manipulate the spread of information, bestselling author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus and cheerfully eggs markets on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at ways companies such as Napster, Hotmail, GeoCites and even Volkswagen, have successfully launched ideavirus. Godin provides all the... more
Reviews and Recommendations
We've comprehensively compiled reviews of Unleashing the Ideavirus from the world's leading experts.
Steve Blank Recommends this book
Bogdana Butnar I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)
Similar Books
If you like Unleashing the Ideavirus, check out these similar top-rated books:
