Ranked #87 in Marketing Strategy
The definitive inside account of Toyota's greatest crisis--and lessons you can apply to your own company "Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement."
--Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America
"Toyota Under Fire is a superb book and should prove very helpful to American... more
--Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America
"Toyota Under Fire is a superb book and should prove very helpful to American... more