Toyota Under Fire

Lessons for Turning Crisis Into Opportunity

Ranked #87 in Marketing Strategy

The definitive inside account of Toyota's greatest crisis--and lessons you can apply to your own company "Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement."
--Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America

"Toyota Under Fire is a superb book and should prove very helpful to American...
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