The Hidden Persuaders
Recommended by David Greenberg, and 1 others. See all reviewsRanked #36 in Propaganda, Ranked #47 in Advertising — see more rankings.
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is... more
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is... more
Reviews and Recommendations
We've comprehensively compiled reviews of The Hidden Persuaders from the world's leading experts.
David Greenberg This is a classic expose of the advertising industry from the 1950s. (Source)
Rankings by Category
The Hidden Persuaders is ranked in the following categories:
- #61 in Commodities
- #59 in Commodities Trading
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