The Halo Effect

... and the Eight Other Business Delusions That Deceive Managers

Ranked #2 in Construction Management, Ranked #66 in Decision Makingsee more rankings.

Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and... more

Reviews and Recommendations

We've comprehensively compiled reviews of The Halo Effect from the world's leading experts.

Ev Williams Co-Founder/Twitter, CEO/MediumRecommends this book

Ken Norton Recommends this book

Steven Stokes It questioned the delusions of business books and the pseudoscience that some use. It reminded me that the advice given in business books may not necessarily be right for you, your team, your business or the current situation. (Source)


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