The Automatic Customer

Creating a Subscription Business in Any Industry

Ranked #56 in E-Commerce, Ranked #90 in Customer Service

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.

These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox)...
more

Similar Books

If you like The Automatic Customer, check out these similar top-rated books:


Learn: What makes Shortform summaries the best in the world?