Recommended by Seth Godin, and 1 others. See all reviews
Ranked #44 in Operations Research, Ranked #65 in Product Design — see more rankings.
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley... more
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley... more
Reviews and Recommendations
We've comprehensively compiled reviews of The Art of Innovation from the world's leading experts.
Seth Godin Author, Marketer, EntrepreneurI don't know if you can teach this kind of creativity, but you can certainly raise your expectations by seeing how well they do design. (Source)
Rankings by Category
The Art of Innovation is ranked in the following categories:
- #91 in Creativity
- #69 in Design