Ranked #74 in Customs
An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global, warts and all. Each is a fascinating object lesson the cultural realities and unexpected surprises of modern globalization. Readers will learn:
Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty
How a leading American ticket sales and distribution company imploded in its China expansion
How to navigate the invisible language of cultural misunderstandings
Cross-cultural... more
Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty
How a leading American ticket sales and distribution company imploded in its China expansion
How to navigate the invisible language of cultural misunderstandings
Cross-cultural... more