That Will Never Work

The Birth of Netflix and the Amazing Life of an Idea

Marc Randolph | 4.49 | 2,829 ratings and reviews

Ranked #34 in Corporate Finance, Ranked #41 in Venture Capital — see more rankings.

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.

But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work.

What emerges,though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?

From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time. less

Buy on Amazon

Reviews and Recommendations

We've comprehensively compiled reviews of That Will Never Work from the world's leading experts.

Dharmesh Shah Really enjoying the book "That Will Never Work" from one of the founders of Netflix. Really insightful and interesting read on the life of an idea. By @mbrandolph Recommended: https://t.co/KB4xoquzBd https://t.co/mPBIMARFNo (Source)

The CEO Library Community (through anonymous form) One of the best 3 books I've read in 2019 (Source)

Rankings by Category

That Will Never Work is ranked in the following categories:

Similar Books

If you like That Will Never Work, check out these similar top-rated books:

Learn: What makes Shortform summaries the best in the world?

Learn More