Meaningful

The Story of Ideas That Fly

Recommended by Ken Norton, and 1 others. See all reviews

Ranked #99 in Product Management

"The most important book for your boss to read this year."

-SETH GODIN

"Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world."

-GUY KAWASAKI

"A must read for any entrepreneur or marketer. It's full of lots of "aha" moments with a concrete tool that you can implement immediately. This book should be added to every marketer's toolkit!"

-DIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITY

"This book...
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Ken Norton Recommends this book


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