Recommended by Ken Norton, and 1 others. See all reviews
Ranked #99 in Product Management
"The most important book for your boss to read this year."
-SETH GODIN
"Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world."
-GUY KAWASAKI
"A must read for any entrepreneur or marketer. It's full of lots of "aha" moments with a concrete tool that you can implement immediately. This book should be added to every marketer's toolkit!"
-DIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITY
"This book... more
-SETH GODIN
"Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world."
-GUY KAWASAKI
"A must read for any entrepreneur or marketer. It's full of lots of "aha" moments with a concrete tool that you can implement immediately. This book should be added to every marketer's toolkit!"
-DIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITY
"This book... more
Reviews and Recommendations
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Ken Norton Recommends this book