Linchpin

Ann Handley Recommends this book

Sean Si Recommends this book

Armina Sirbu My favorite book is Linchpin by Seth Godin. I think it's business, but it can very well be non-business as well because it's so much about life. I re-read fragments from time to time to get a jump-start when I need it. (Source)

Vincent Pugliese Linchpin by Seth Godin, The Total Money Makeover by Dave Ramsey, and Rich Dad, Poor Dad had immediate effects on my life. (Source)

Marc Montagne The corporate world is a crazy world to navigate, this book helps a lot, especially if you are starting a career. (Source)

Andra Zaharia While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read anything by Seth Godin (Linchpin in particular). (Source)

Bernard Tan Now that I look at the books listed, they seem to carry an existential theme. I guess I like to understand humanity and human behaviour ultimately to better understand myself. I find reading a means to connect with people who may have lived before my time, or in a distant country, that I may never have had the chance to connect with in real life. As three-dimensional humans, we are all made up of so many faces and emotional layers that we find it hard to dissect them all, and when we find writers who can explain these thought processes in a way that’s tangible and digestible, there’s this... (Source)

Bogdana Butnar I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

Emma Gannon Whenever I’m feeling a bit out of my depth and overwhelmed and confused—which is a lot of the time—Seth really inspires me to go back to basics. (Source)