Let's Get Real or Let's Not Play

Transforming the Buyer/Seller Relationship

Recommended by Mike Weinberg, and 1 others. See all reviews

Ranked #81 in Pitching

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.

Too often, the sales process is all about fear.

Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.

Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to...
more

Reviews and Recommendations

We've comprehensively compiled reviews of Let's Get Real or Let's Not Play from the world's leading experts.

Mike Weinberg Recommends this book


Similar Books

If you like Let's Get Real or Let's Not Play, check out these similar top-rated books:


Learn: What makes Shortform summaries the best in the world?