Lateral Thinking
Creativity Step by Step
Ranked #2 in Lateral Thinking, Ranked #62 in Creativity — see more rankings.
Reviews and Recommendations
We've comprehensively compiled reviews of Lateral Thinking from the world's leading experts.
Faisal Amin I believe reading is a habit that must be inculcated irrespective of the career paths. Below mentioned are a few of my favourites that can hopefully bring wisdom to aspiring entrepreneurs. Lateral thinking by Edward de Bono 7 habits of highly effective people by Stephen R. Covey The lean startup by Eric Ries Rich Dad Poor Dad by Robert Kiyosaki Freakonomics by Stephen J. Dubner and Steven Levitt (Source)
Andra Zaharia While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Lateral Thinking. (Source)
Tudor Mihailescu Beyond communication, CFO needs to learn to influence effectively, get people to contribute so that they buy in. Again, this is a vast space, some of my personal favourites being Who Moved My Cheese (Johnson), Lateral Thinking (de Bono), The Art of Asking (Palmer). (Source)
Rankings by Category
Lateral Thinking is ranked in the following categories:
- #86 in Advertising
- #70 in Thinking
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