Invisible Influence

The Hidden Forces that Shape Behavior

Ranked #78 in Consumer Behavior, Ranked #94 in Marketing Strategy

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

“Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit

If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it...
more

Similar Books

If you like Invisible Influence, check out these similar top-rated books:


Learn: What makes Shortform summaries the best in the world?