Hispanic Marketing
The Power of the New Latino Consumer
Ranked #86 in Consumer Behavior
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies.
Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes:
twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to... more
Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes:
twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to... more
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