Recommended by Jakob Nielsen, and 2 others. See all reviews
Ranked #17 in Design, Ranked #25 in Product Design — see more rankings.
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday... more
Reviews and Recommendations
We've comprehensively compiled reviews of Emotional Design from the world's leading experts.
Jakob Nielsen Recommends this book
Rankings by Category
Emotional Design is ranked in the following categories:
- #60 in Consumer Behavior
- #43 in Game Design
- #41 in Mechanical Engineering