Recommended by Elad Yom-Tov, and 1 others. See all reviews
Ranked #12 in Big Data, Ranked #30 in Data Science — see more rankings.
A New York Times Bestseller
An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making
Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and... more
An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making
Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and... more
Reviews and Recommendations
We've comprehensively compiled reviews of Dataclysm from the world's leading experts.
Elad Yom-Tov Christian Rudder was the chief scientist of a dating website, OK Cupid. (Source)