Dataclysm

Who We Are (When We Think No One's Looking)

Recommended by Elad Yom-Tov, and 1 others. See all reviews

Ranked #12 in Big Data, Ranked #30 in Data Sciencesee more rankings.

A New York Times Bestseller

An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making

 
Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
 
For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and...
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Elad Yom-Tov Christian Rudder was the chief scientist of a dating website, OK Cupid. (Source)


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