Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
Recommended by Jeff Bezos, and 1 others. See all reviewsRanked #48 in Social Media Marketing, Ranked #64 in Digital Marketing — see more rankings.
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the... more
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the... more
Reviews and Recommendations
We've comprehensively compiled reviews of Data-Driven Marketing from the world's leading experts.
Jeff Bezos Founder/Amazon“A guide to using data to measure everything from customer satisfaction to the effectiveness of marketing. Amazon employees must support all assertions with data, and if the data has a weakness, they must point it out or their colleagues will do it for them,” Stone writes. (Source)
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