Content Inc.

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Ranked #54 in Digital Marketing

The NEW Rulebook for Entrepreneurial Success

What s the surest way to startup failure? Follow old, outdated rules.

In Content Inc., one of today s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it s about developing valuable content, building an audience around that content, and then creating a product for that audience.

Notice a shift?

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers.It s a brilliant...
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