Content Inc.
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Ranked #54 in Digital Marketing
The NEW Rulebook for Entrepreneurial Success
What s the surest way to startup failure? Follow old, outdated rules.
In Content Inc., one of today s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it s about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers.It s a brilliant... more
What s the surest way to startup failure? Follow old, outdated rules.
In Content Inc., one of today s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it s about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers.It s a brilliant... more