Consumer Behaviour and Material Culture in Britain, 1660-1760

Ranked #30 in Consumer Behavior

This is a detailed study of the material lives of the middle classes in the pre-industrial era, a period which saw considerable growth in consumption. Lorna Weatherill has brought her highly important survey up-to-date in the light of new research. She provides a new introduction and bibliography, taking account of the latest academic writing and methodological advances, including computing, and offers further conclusions about her work and its place in current literature.
Three main types of documentation are used to construct the overall picture: diaries, household accounts, and...
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