Recommended by Jane Pyle, and 1 others. See all reviews
Ranked #13 in Design, Ranked #13 in Web Design — see more rankings.
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the... more
Learn to increase the... more
Reviews and Recommendations
We've comprehensively compiled reviews of 100 Things Every Designer Needs to Know about People from the world's leading experts.
Jane Pyle Recommends this book
Rankings by Category
100 Things Every Designer Needs to Know about People is ranked in the following categories:
- #66 in Cognitive Psychology
- #73 in Computer Graphics
- #79 in Creative
- #28 in Graphic Design
- #22 in Product Design
- #72 in Web Development