Marketing School - Digital Marketing and Online Marketing Tips • iHeartPodcasts

Kevin Espiritu transformed a passion project-turned-gardening blog into a multimillion-dollar online business. In this episode, you'll discover how Espiritu grew Epic Gardening from a $400/month side hustle into an empire attracting millions of viewers monthly. From strategic acquisitions boosting traffic and ad revenue to launching e-commerce lines and a YouTube presence with 2.8 million subscribers, he shares his journey of scaling revenue streams.

The episode also explores Espiritu's savvy move to acquire a seed company, enabling his business to offer a crucial gardening component previously missing from its product lineup. Learn about the pivotal role content creation and strategic pivots played in Epic Gardening's trajectory.

In this episode of the Marketing School podcast, the hosts unpack the far-reaching impacts of influencers and negative reviews on companies' stock prices and valuations. They examine the cautionary tales of Oprah's departure from Weight Watchers, an unfavorable review that tanked Fisker, and Vice Media's reliance on ads leading to bankruptcy.

The discussion shifts to the ongoing uncertainties marketers face, such as AI's potential disruption of marketing agencies and the impact of a possible TikTok ban in the US. The hosts underscore the importance of continuous experimentation to adapt marketing strategies effectively amidst the rapidly evolving landscape.

In this episode of Marketing School, Eric Siu and Neil Patel analyze the potential impact of a TikTok ban in the U.S., including a possible sale of ByteDance's U.S. TikTok operations for over $100 billion. They discuss how the loss of TikTok could shift user attention to other platforms like Instagram and YouTube.

Siu and Patel also examine recent Google algorithm updates that have benefited its own travel offerings, as well as an Advil marketing campaign that they argue exploits societal issues like racial bias for profit. They further highlight the disconnect between U.S. policymakers and tech companies, suggesting term limits could promote more knowledgeable regulation of technology.

In this episode, Neil Patel and Eric Siu discuss TikTok's new creator search insights feature, which aims to help content creators discover trending keywords and topics. They also cover recommended posting frequencies across major social platforms like Facebook, Instagram, LinkedIn, and TikTok.

The episode then explores the potential impact of podcast appearances, as Neil Patel shares examples of both direct response (leading to a significant boost in sales and engagement) and indirect response (driving purchases through influence). The hosts analyze how podcast guests and their messaging can shape consumer behavior and business growth.

In this episode of Marketing School - Digital Marketing and Online Marketing Tips, the hosts explore the growing presence of conversational AI agents in industries like retail and healthcare. They delve into the potential of this technology to improve customer interactions while also highlighting concerns about job displacement and the limitations of current AI solutions, as seen in a case where AI dental exam software led to an unnecessary specialist appointment and costs.

The discussion also touches on how companies leverage health fears around microplastics and dental hygiene to market premium products like expensive glass bottled water and specialty dental floss with claims of preventing cavities. While these products tout potential health benefits, the hosts question the evidence behind such claims and the marketing tactics that play on consumer fears.