In this episode, Neil Patel and Eric Siu discuss TikTok's new creator search insights feature, which aims to help content creators discover trending keywords and topics. They also cover recommended posting frequencies across major social platforms like Facebook, Instagram, LinkedIn, and TikTok.
The episode then explores the potential impact of podcast appearances, as Neil Patel shares examples of both direct response (leading to a significant boost in sales and engagement) and indirect response (driving purchases through influence). The hosts analyze how podcast guests and their messaging can shape consumer behavior and business growth.
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TikTok has launched a new tool to help creators discover popular keywords and trends for content inspiration. Users can now see keyword popularity over time and view example top-performing videos for those keywords by typing "creator search insights" in the search bar.
Neil Patel and Eric Siu discuss best practices for posting frequency across social platforms:
After analyzing over 332,490 posts, Neil Patel found no identifiable pattern for optimal posting frequency on Facebook.
Eric Siu suggests 1-2 main feed posts/reels per day, plus 2-4 stories.
Neil Patel advises a maximum of 1 post per day, spaced at least 7 hours apart if posting twice.
The implied frequency is 1-3 posts per day for engagement on TikTok.
Neil Patel shares Daniel Priestley's experience after appearing on "Diary of a CEO": Over 1 million views in a week led to 200+ SaaS signups per day, 1700 workshop registrations, 3000+ new LinkedIn connections, and 9000 new Instagram followers.
Patel recounts meeting someone who bought four $10,000 mattresses after a recommendation on the Huberman Lab podcast, showcasing podcasts' persuasive power for driving purchases.
1-Page Summary
TikTok has launched a new feature to help users discover popular keywords and trending topics for creating engaging content.
Users can now see the behavior over time for keywords or phrases by going to the search bar and typing "creator search insights." This handy feature not only shows related keyword suggestions but also includes the popularity of those keywords. TikTok presents its own version of volume for these keywords, which may differ from traditional search engine optimization (SEO) volume metrics.
In addition to keyword insights, TikTok provides users with concrete examples by displaying popular videos. Creators can view content that has previou ...
TikTok's New Search Insights Feature for Content Ideation
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The optimal frequency for posting on various social media platforms varies, and it can be challenging to pinpoint patterns that guarantee engagement. Neil Patel and Eric Siu discuss their findings on the best practices for posting on platforms including Facebook, Instagram, LinkedIn, and TikTok.
Neil Patel explains that determining the ideal frequency for posting on Facebook remains elusive. Despite analyzing over 332,490 posts—an increase from the initial 300,000 due to the lack of discernible patterns—they could not find an optimal posting frequency.
On Instagram, Eric Siu suggests that the best practice involves posting one to two main feed posts or reels each day to maintain engagement without overwhelming followers.
Neil Patel corrects the assumption about Instagram stories, stating that the ideal number is actually between two and four stories daily to capitalize on the platform's features and audience reach.
For LinkedIn, a professional networking ...
Social Media Posting Frequency
Neil Patel delves into the tangible return on investment (ROI) that can be achieved through appearing on popular podcasts, sharing experiences from individuals who have witnessed firsthand the benefits of such media exposure.
Neil Patel relays the significant direct response Daniel Priestley experienced after appearing on the "Diary of a CEO" podcast hosted by Stephen Bartlett.
Priestley reported that his episode reached a vast audience within just one week, viewed by approximately 800,000 people on YouTube and an additional 400,000 listeners on Spotify. The visibility from this podcast appearance translated into substantial growth metrics for his SaaS product, ScoreApp, with an influx of over 200 new signups per day.
The momentum didn't stop there. Priestley also enjoyed a surge in engagement across various platforms, including 1700 signups for live Zoom workshops and more than 3000 new connections on LinkedIn. Even his Instagram following expanded markedly, with over 9000 new people deciding to follow his account.
Furthermore, the podcast appearance had a networking domino effect, with half a dozen major podcasts reaching out to Priestley for features, thus amplifying his reach even further. Additionally, the episode prompted dozens of individuals to submit their CVs, hoping to secure a position within Priestley's expanding team. This direct response encapsulates the powerful impact that podcast appearances can have on individual and business growth.
The conversation also covers the ri ...
Podcast Appearance ROI
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