Podcasts > Marketing School - Digital Marketing and Online Marketing Tips > Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

By iHeartPodcasts

In this episode, Neil Patel and Eric Siu discuss TikTok's new creator search insights feature, which aims to help content creators discover trending keywords and topics. They also cover recommended posting frequencies across major social platforms like Facebook, Instagram, LinkedIn, and TikTok.

The episode then explores the potential impact of podcast appearances, as Neil Patel shares examples of both direct response (leading to a significant boost in sales and engagement) and indirect response (driving purchases through influence). The hosts analyze how podcast guests and their messaging can shape consumer behavior and business growth.

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Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

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Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

1-Page Summary

TikTok's New Search Insights Feature

TikTok has launched a new tool to help creators discover popular keywords and trends for content inspiration. Users can now see keyword popularity over time and view example top-performing videos for those keywords by typing "creator search insights" in the search bar.

Social Media Posting Frequency

Neil Patel and Eric Siu discuss best practices for posting frequency across social platforms:

Facebook

After analyzing over 332,490 posts, Neil Patel found no identifiable pattern for optimal posting frequency on Facebook.

Instagram

Eric Siu suggests 1-2 main feed posts/reels per day, plus 2-4 stories.

LinkedIn

Neil Patel advises a maximum of 1 post per day, spaced at least 7 hours apart if posting twice.

TikTok

The implied frequency is 1-3 posts per day for engagement on TikTok.

Podcast Appearance ROI

Direct Response

Neil Patel shares Daniel Priestley's experience after appearing on "Diary of a CEO": Over 1 million views in a week led to 200+ SaaS signups per day, 1700 workshop registrations, 3000+ new LinkedIn connections, and 9000 new Instagram followers.

Indirect Response

Patel recounts meeting someone who bought four $10,000 mattresses after a recommendation on the Huberman Lab podcast, showcasing podcasts' persuasive power for driving purchases.

1-Page Summary

Additional Materials

Clarifications

  • Neil Patel suggests 1-2 main feed posts/reels per day and 2-4 stories for Instagram. For LinkedIn, Patel advises a maximum of 1 post per day, spaced at least 7 hours apart if posting twice. On TikTok, the implied frequency for engagement is 1-3 posts per day.
  • Neil Patel shared examples of the Return on Investment (ROI) from podcast appearances. One example highlighted how an appearance on "Diary of a CEO" led to significant business outcomes, including SaaS signups, workshop registrations, and new social media followers. Another example illustrated the persuasive impact of podcasts, with a story of someone purchasing expensive mattresses after a podcast recommendation, showcasing the influence podcasts can have on consumer behavior.

Counterarguments

  • While TikTok's new tool may be helpful, it could also lead to a homogenization of content as creators chase the same trends and keywords.
  • The effectiveness of the "creator search insights" feature may vary depending on the niche and audience of the creator, and not all trends may be suitable for every creator's brand or style.
  • Neil Patel's finding of no identifiable pattern for optimal posting frequency on Facebook suggests that other factors, such as content quality and audience engagement, may be more important than frequency.
  • Eric Siu's recommendation for Instagram posting frequency may not be suitable for all creators or brands, as audience burnout or content saturation could occur.
  • Neil Patel's advice for LinkedIn posting frequency may not apply to all types of content or industries, where less frequent, high-quality posts could be more effective.
  • The implied posting frequency for TikTok may not take into account the varying capacities of creators to produce quality content consistently or the potential for audience fatigue.
  • The ROI from Daniel Priestley's podcast appearance, as shared by Neil Patel, may not be replicable for all individuals or businesses, as results can vary widely based on topic relevance, audience size, and the guest's existing following.
  • The anecdote about the sale of four $10,000 mattresses after a podcast recommendation may not be indicative of typical consumer behavior, as high-value purchases are often influenced by multiple factors beyond a single recommendation.

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Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

TikTok's New Search Insights Feature for Content Ideation

TikTok has launched a new feature to help users discover popular keywords and trending topics for creating engaging content.

Users can now see the behavior over time for keywords or phrases by going to the search bar and typing "creator search insights." This handy feature not only shows related keyword suggestions but also includes the popularity of those keywords. TikTok presents its own version of volume for these keywords, which may differ from traditional search engine optimization (SEO) volume metrics.

Shows example videos that have performed well for keywords

In addition to keyword insights, TikTok provides users with concrete examples by displaying popular videos. Creators can view content that has previou ...

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TikTok's New Search Insights Feature for Content Ideation

Additional Materials

Clarifications

...

Counterarguments

  • The popularity of keywords on TikTok may not reflect broader trends outside the platform, potentially limiting the scope of content relevance.
  • TikTok's version of keyword volume might not be as robust or accurate as those provided by established SEO tools, which could mislead creators about the true popularity of topics.
  • The feature could lead to content homogenization, with creators chasing the same trends and keywords, thus reducing content diversity.
  • Example videos that have performed well might not be replicable successes for other creators due to different audience demographics or content quality.
  • Over-reliance on the Search Insights feature could stifle creativity, with creators focusing too much on trends rather than originality.
  • The feature might favor more popular creators by giving them more visibility, mak ...

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Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

Social Media Posting Frequency

The optimal frequency for posting on various social media platforms varies, and it can be challenging to pinpoint patterns that guarantee engagement. Neil Patel and Eric Siu discuss their findings on the best practices for posting on platforms including Facebook, Instagram, LinkedIn, and TikTok.

Facebook: No identifiable pattern (analyzed 300k+ posts)

Neil Patel explains that determining the ideal frequency for posting on Facebook remains elusive. Despite analyzing over 332,490 posts—an increase from the initial 300,000 due to the lack of discernible patterns—they could not find an optimal posting frequency.

Instagram: 2-4 posts per day optimal

1-2 posts for main feed

On Instagram, Eric Siu suggests that the best practice involves posting one to two main feed posts or reels each day to maintain engagement without overwhelming followers.

3-4 stories

Neil Patel corrects the assumption about Instagram stories, stating that the ideal number is actually between two and four stories daily to capitalize on the platform's features and audience reach.

LinkedIn: 1 post per day max

For LinkedIn, a professional networking ...

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Social Media Posting Frequency

Additional Materials

Clarifications

  • Posting frequency on social media platforms is crucial for maintaining audience engagement and visibility. Consistent posting helps to keep your brand top of mind for followers and increases the chances of your content being seen. Each platform has its own optimal posting frequency based on user behavior and alg ...

Counterarguments

  • The optimal posting frequency may not be the same for all brands or individuals; it can depend on the specific audience, industry, and content strategy.
  • Engagement can be influenced by the quality of content, not just the quantity of posts, suggesting that focusing solely on frequency might not be the best approach.
  • The data analyzed by Neil Patel and Eric Siu may not be representative of all types of pages or accounts on Facebook, leading to different optimal frequencies for different users.
  • Instagram's algorithm is constantly changing, and what works today might not work tomorrow, so the 2-4 posts per day guideline may not be universally applicable or sustainable long-term.
  • Posting too frequently on LinkedIn, even if it's just once a day, could be seen as spammy in a professional context, depending on the audience and the nature of the content.
  • The recommendation to space out LinkedIn posts by at least seven h ...

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Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

Podcast Appearance ROI

Neil Patel delves into the tangible return on investment (ROI) that can be achieved through appearing on popular podcasts, sharing experiences from individuals who have witnessed firsthand the benefits of such media exposure.

Neil Patel relays the significant direct response Daniel Priestley experienced after appearing on the "Diary of a CEO" podcast hosted by Stephen Bartlett.

Priestley reported that his episode reached a vast audience within just one week, viewed by approximately 800,000 people on YouTube and an additional 400,000 listeners on Spotify. The visibility from this podcast appearance translated into substantial growth metrics for his SaaS product, ScoreApp, with an influx of over 200 new signups per day.

The momentum didn't stop there. Priestley also enjoyed a surge in engagement across various platforms, including 1700 signups for live Zoom workshops and more than 3000 new connections on LinkedIn. Even his Instagram following expanded markedly, with over 9000 new people deciding to follow his account.

Furthermore, the podcast appearance had a networking domino effect, with half a dozen major podcasts reaching out to Priestley for features, thus amplifying his reach even further. Additionally, the episode prompted dozens of individuals to submit their CVs, hoping to secure a position within Priestley's expanding team. This direct response encapsulates the powerful impact that podcast appearances can have on individual and business growth.

Indirect response like 8Sleep sales from Huberman Lab episode

The conversation also covers the ri ...

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Podcast Appearance ROI

Additional Materials

Clarifications

  • A SaaS product stands for Software as a Service. It is a software delivery model where the software is hosted on the cloud and accessed via the internet. Users typically pay a subscription fee to use the software, which is maintained and updated by the provider. SaaS products are known for their scalability, accessibility, and ease of use compared to traditional software installations.
  • 8Sleep mattresses are a product line known for their advanced sleep technology, designed to optimize rest and recovery. These mattresses are equipped with features like temperature regulation and sleep tracking capabilities to enhance the overall sleep exp ...

Counterarguments

  • While Daniel Priestley's experience with the "Diary of a CEO" podcast suggests a high ROI, this may not be a universal outcome for all guests on all podcasts.
  • The success of a podcast appearance can be influenced by numerous factors, including the guest's existing reputation, the relevance of their message to the audience, and the size of the podcast's listenership.
  • The increase in visibility and engagement metrics reported by Priestley could be temporary and may not necessarily translate into long-term growth or sustained interest.
  • The networking opportunities and job applications resulting from the podcast appearance could be more reflective of the podcast's specific audience rather than a general effect of podcast appearances.
  • The story of the individual purchasing 8Sleep mattresses after listening to the Huberman Lab podcast is anecdotal and may not represent the typical listener response to podcast advertising.
  • Trust in podcast hosts and their recommendations can vary greatly among listeners, and not all recommendations lead to significant investment decisions.
  • The effectiveness of podcast advertising can depend on the product or service being advertised and how well it aligns with the audience's inter ...

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