In this episode of The School of Greatness, music producer Rick Rubin shares insights about the creative process and artistic expression. He explains his approach to making art, which focuses on creating for oneself rather than an audience, and discusses how meditation and spirituality inform his work. The conversation explores common creative blocks artists face and how to overcome them through emotional honesty and self-awareness.
Rubin addresses the challenges that come with artistic success and offers practical advice for aspiring artists. He emphasizes the importance of staying true to one's creative vision rather than chasing trends or trying to replicate past successes. The discussion covers how artists can embrace uncertainty and vulnerability in their creative process, and why imperfections often lead to more authentic work.

Sign up for Shortform to access the whole episode summary along with additional materials like counterarguments and context.
Rick Rubin, a renowned music producer, advocates for creating art primarily for oneself rather than for an audience. He compares his creative process to writing a diary entry—a personal form of expression done for satisfaction rather than approval. Rubin emphasizes that authentic expression, driven by feeling rather than thinking, is crucial for creating great art. He remains excited by unexpected breakthroughs in recording sessions, even after four decades in the industry, and encourages artists to follow their instincts without overthinking.
Rubin addresses the common struggles artists face with insecurity and fear of criticism. He stresses the importance of emotional honesty and self-awareness, sharing how therapy helped him better understand his own creative blocks. Rubin guides artists to focus inward on their creative impulses rather than external pressures, emphasizing that the act of creating and sharing art is itself a triumph, regardless of its reception.
Meditation plays a central role in Rubin's creative process. Having practiced since age 14, he credits meditation with providing the peace and clarity needed to access authentic creativity. His recording studio reflects this philosophy, designed as a meditative space—white, uncluttered, and free from distractions. Rubin views his creative work as a "devotional act," considering it an offering to a higher power rather than a pursuit of success.
Rubin discusses the emotional challenges artists face after achieving success, noting that external validation often fails to fulfill deeper creative needs. He encourages artists to remain true to their vision rather than conforming to trends or trying to replicate past successes. Rubin emphasizes the importance of embracing imperfections, as they bring humanity and authenticity to the work.
Drawing from his experience with artists like Kesha and Johnny Cash, Rubin emphasizes the importance of creating art that reflects one's true self, regardless of commercial intentions. He advises artists to embrace uncertainty and vulnerability in their creative process, stressing that there are no shortcuts to greatness. According to Rubin, dedication to craft and openness to growth are essential for artistic development.
1-Page Summary
Rick Rubin, a renowned music producer, sheds light on his unique philosophy and approach to the creative process, emphasizing authenticity and personal fulfillment over audience expectations and external validation.
Rick Rubin candidly states that the audience comes last in his creative endeavors; he creates art primarily for himself. He doesn't let audience opinion dictate the direction of his work and values his personal connection to the art over its reception by others.
Rubin compares his creation of art to writing a diary entry: a personal form of expression done for satisfaction rather than approval. He underscores that the creative process should be about what tastes good to the creator personally, and not about second-guessing or aiming to please others.
Rick Rubin emphasizes that true artistic expression comes from feeling rather than thinking. He believes that authenticity—being true to oneself—is paramount for creating great art.
Rubin admires artists who venture into the unexpected, as it shows they're true to themselves. He views this authenticity as a driving force that helps artists excel. Rubin advises artists to disregard the fears of making music that doesn't conform to expectations and to reject the need to sustain past successes if they no longer resonate with the art they wish to make.
In the realm of creativity, Rubin is often exhilarated by the unexpected breakthroughs that occur. He maintains a sense of wonder and explores new ideas instinct ...
Rubin's Creative Philosophy and Approach
Rick Rubin addresses the internal struggles and mental blocks artists face in their creative processes and offers guidance on how to surmount these obstacles.
Rubin highlights the necessity for artists to develop self-awareness and emotional honesty. He notes that artists frequently grapple with insecurity and a fear of criticism, which can inhibit their true expression. Rubin shares how therapy helped him to express and genuinely feel his emotions, understanding what lies beneath feelings of being blocked or frustrated. This level of emotional honesty is vital in creating art authentically.
Rubin acknowledges the pressure that artists feel from concern about others’ opinions, which can prevent them from pursuing their most creative and best selves. He negates the common misconception that only special people can create great things, stressing that everyone is capable of remarkable creativity.
Rubin understands that internal resistance often comes from a place of insecurity and trepidation about how one’s work will be received. These fears can create emotional blocks that prevent artists from fully expressing themselves. Driven by emotional honesty, Rubin talks about the intimate music sessions with Johnny Cash in his living room before deciding to make an album, showcasing how honest and heartfelt collaborations can lead to profound artistry.
Rubin's guidance for artists centers on focusing inward to heed their creative impulses and resist external pressures. He argues that artistry is about trusting intuition and allowing that to lead one's creative pursuits.
Rubin urges artists to concentrate on their inner experiences and to prioritize their personal journeys over seeking reactions. He asserts that artists should not create art to impress others but to satisfy their own creative needs. The act of making art and deciding to share it publicly ...
Overcoming Mental/Emotional Blocks As an Artist
Rick Rubin, a revered figure in the music industry, shares his perspective on how meditation profoundly influences his creativity and work ethic.
Meditation sits at the core of Rubin's creative process. It offers him the peace and clarity needed to tap into his authentic creativity.
Rubin speaks about the role of meditation in providing a quiet space that allows for the realization that one is not their thoughts, which are often repetitious and counterproductive. Through meditation, Rubin illuminates that our true self is the unchanging essence always present beneath the fluctuating mind.
Lewis Howes describes Rubin's recording studio as akin to a meditative space—white, uncluttered, and free from distractions—emulating the mental clarity Rubin seeks through his practice. Rubin intentionally curates his environment to align with his spirituality, recognizing that the spaces we inhabit significantly influence our creative energies.
Rick Rubin infuses his work with a sense of spirituality, viewing it as an offering to something greater than himself.
Having learned to meditate at 14, Rubin reflects upon its vital role in his life. He questions who he might be without this practice, implying its integral part in his identity and comprehension of the world. Rubin casts his sense of internal peace and the clarity provi ...
The Intersection of Spirituality, Meditation, and Creativity
Rick Rubin, a longtime observer and influencer in the music industry, shares insights about the often-overlooked emotional challenges of achieving success and fame as an artist, and the importance of remaining authentic to one’s vision.
Rubin discusses the emotional turmoil artists can experience after achieving their goals. He mentions that while many artists work hard for success, believing it will fill a void, they often find themselves facing that same emptiness or even disillusionment when success doesn't resolve their deeper issues. Rubin suggests that the void artists hope to fill with success almost never closes up simply due to achieving fame or recognition, which can lead to increased disillusionment.
Rubin emphasizes the importance of artists staying faithful to their own artistic vision, regardless of current trends or the pressure to replicate past successes. He implies that maintaining one's principles in art, expressing oneself authentically without altering work for approval, is vital. Rubin advocates for an approach where artists embrace their core identity—as exemplified by Metallica in his commentary—and play their own game rather than conforming to popular standards.
Navigating Success and Fame as an Artist
Rick Rubin offers a series of insights and pieces of advice for aspiring artists on the importance of authenticity and dedication to self-expression in their craft.
Rubin emphasizes the importance of artists being true to themselves and their experiences when creating. He suggests that whether an artist's creation stems from emotions such as anger, sadness, love, or peace, it is essential that the art reflects their true self. Rubin mentions a significant moment when Kesha told him that working on her last album was a very healing experience unlike her past commerce-focused work, reinforcing the value of authenticity over commercial intentions.
While not explicitly stated, Rubin's approach to recording with Johnny Cash and his emphasis on the artist's voice suggest that artists should seek to develop their unique voice. Rubin’s choice of projects based on connection with the artist over commercial concerns demonstrates his belief in the resonance of art that remains true to the self.
Rubin’s discussion about creating art for the sake of art and not for potential financial gain indicates an advocacy for self-expression. He advises artists to love their creation and to present it to the world as it is, rather than changing it to please others.
Rubin advises that dedication to craft is one of the best habits an artist can have. He notes that embracing moments when creativity is not flowing, and being patient until it starts, is vital. He underscores that artistic expression flourishes through such dedication, openness to growth, and a willingness to explore the unknown.
Reflecting on the importance of creating music that is true to one's personal experiences, Rubin acknowledges that pain and yearning for change can lead to beautiful music. He encourages artists to focus on personal authenticity and reminds them of the importance of allowing oneself to evolve and change. Rubin suggests that artists should remain open to growth and development, which implies that they should embrace the uncertainty inherent ...
Advice for Aspiring Artists on Authenticity and Self-Expression
Download the Shortform Chrome extension for your browser
