In this episode of The School of Greatness, Lewis Howes speaks with Dean Graziosi and Tony Robbins about building an online business, leveraging digital marketing, and cultivating an entrepreneurial mindset. The discussion highlights strategies for turning expertise into profitable products and services, recognizing opportunities amidst economic cycles, and diversifying income streams.
Additionally, Robbins and Graziosi share insights on personal development practices like morning routines, overcoming limiting beliefs, and finding fulfillment through constant growth and service to others. The episode explores key habits and perspectives for achieving business success while living a life of purpose.
Sign up for Shortform to access the whole episode summary along with additional materials like counterarguments and context.
The internet and e-commerce have spawned new opportunities for entrepreneurship, as exemplified by Jeff Bezos' journey from selling books online to building Amazon. However, challenges like making the first sale or scaling can be overcome with the right strategies, according to Lewis Howes.
To succeed, Dean Graziosi advises leveraging your expertise into products or services. Both Graziosi and Howes recommend harnessing existing resources and learning from successful individuals. Tony Robbins adds that creating enticing offers for your ideal customer segment is key, like Domino's "30 minutes or free" promise.
Effective digital marketing through social media is essential, per Howes and Graziosi. Robbins also highlights prioritizing customer experience, as Domino's did with its delivery promise.
Graziosi and Robbins emphasize cultivating empowering morning routines, like physical activity, gratitude, or mental priming exercises like cold exposure. Robbins tackles the toughest tasks first to build momentum.
They discuss overcoming limiting beliefs shaped by one's environment. Graziosi suggests reframing adversity as a learning opportunity to develop an abundance mindset.
Robbins warned about an impending economic downturn, noting his ability to anticipate cycles from studying economic history. He advises recognizing these patterns and seizing opportunities during downturns, like Bezos did with Amazon.
Robbins and Graziosi emphasize building multiple income streams. Robbins first optimized his core business before investing profits into other ventures. Graziosi suggests partnering with skilled individuals to diversify.
Robbins practices daily outreach to sincerely acknowledge and uplift others, strengthening connections. Both Robbins and Graziosi believe true greatness stems from service and contribution, not just personal gain.
Robbins asserts that fulfillment arises from constant learning, growth, and positively impacting others' lives through service - a core component of a meaningful existence.
1-Page Summary
Building an online business has become a viable path for many, with successful entrepreneurs like Jeff Bezos and Lewis Howes showcasing the potential for wealth and personal growth in the e-commerce space. Dean Graziosi and Tony Robbins also weigh in, emphasizing the value of leveraging personal expertise and the importance of proven strategies in overcoming the challenges of starting and scaling an online venture.
The internet and e-commerce have opened vast avenues for entrepreneurs. The story of Jeff Bezos, who transitioned from selling books online to conquering the global market with Amazon, highlights the potential that comes with the digital boom.
Technology offers new ways to launch businesses, with platforms like podcasts reaching millions. The COVID-19 pandemic has further shifted the landscape, as pointed out by Dean Graziosi, revealing the viability and adaptability of online businesses.
Lewis Howes addresses the common hurdles budding entrepreneurs face, such as making that first sale or scaling business to meet financial targets. Armed with the proper tools and guidance, these obstacles can be surmounted.
To build a successful online enterprise, entrepreneurs must tap into their strengths, adopt effective digital marketing practices, and focus on providing exceptional customer experiences.
Enlisting Graziosi's insights, he encourages individuals to leverage their unique skills or life experiences, transforming them into valuable offerings. For instance, a physical therapist might create an online course, extending their expertise beyond the confines of their practice.
Howes and Graziosi align on the principle of harnessing existing resources to learn and grow in business. Graziosi points out that rather than starting from zero, it's beneficial to learn from already successful individuals in a field you're passionate about.
R ...
Building and launching an online business
Personal development experts Graziosi and Robbins delve into the practices that foster a strong mindset geared towards success and fulfillment, underscoring the need to overcome internal obstacles and embrace empowering routines.
Graziosi highlights the stark contrast between empowering morning routines like engaging in physical activities or expressing gratitude and disempowering ones such as watching the news or reacting to negative emails. He advocates for replacing negative habits with positive routines such as practicing gratitude, having a green drink, or taking a morning walk to create an empowering start to the day.
Tony Robbins shares that part of his morning routine involves jumping into cold water to train his brain to act immediately upon decision, a practice that, despite never feeling good, hones mental discipline. After this, he engages in a 10-minute priming routine to optimize his brain function, understanding that if he does not prime himself, the environment will.
Robbins also emphasizes the importance of gratitude, spending several minutes focusing on events he feels thankful for, and he changes his body physiology, which starts with cold water exposure and a workout, to prepare for the day ahead. He further insists on tackling the day's most challenging tasks first, which generates momentum and decreases the perceived difficulty of subsequent tasks. This is not a sporadic effort but a consistent daily practice.
Robbins starts his day with a priming exercise, which includes cold exposure and a focus on gratitude. He underscores the importance of feeling gratitude in a visceral, "associated way," and the act of tackling the toughest part of his day first creates a positive momentum.
By consistently addressing the most difficult tasks at the beginning of his day, Robbins instills a habit of taking on challenges, which sets the tone for the rest of his day and enables him to achieve more.
Graziosi and Robbins discuss the importance of recognizing how one's environment and external influences shape mindsets. They highlight that engaging in personal development helps question beliefs and the origins of those beliefs—this questioning can shift one's perspective and enable the creation of new, supportive beliefs.
Robbins insists that individuals are often primed by their environment unless they take active steps to prime themselves. Graziosi addresses how painful personal history, like his experiences with his father, shaped his mindset and self-worth. Lewis Howes and Graziosi recognize the difficu ...
Personal Development and Mindset
Tony Robbins, Lewis Howes, and Dean Graziosi share valuable insights on how to anticipate and prepare for economic cycles, and the necessity of building multiple income streams and diversifying investments.
Tony Robbins, during a gathering in Fiji, cautioned listeners about an impending economic downturn, metaphorically warning that "winter is coming." Lewis Howes acknowledges Robbins's aptitude for anticipating economic shifts due to his access to information from influential experts. Howes reflects on a discussion from 2019 about a pending financial crisis, unknown in form but certain to arrive. Robbins emphasizes the need for proactivity and maintains that being a student of history is instrumental in recognizing the pattern of economic 'seasons'.
Robbins elaborates on the importance of recognizing historical patterns of economic booms and busts, citing examples like the prosperity of the 1920s followed by the crash in 1929, leading to the Great Depression and World War II. He refers to works like "Generations" and "The Fourth Turning" which exemplify these cyclical patterns, suggesting that each economic 'winter' is eventually followed by a 'spring' of recovery and growth. Robbins illustrates this concept with reference to the generation born around 1910, which saw massive economic and global upheavals early in life but later experienced the "greatest bull market in the world" at age 40.
Robbins underscores that economic downturns can offer some of the greatest opportunities, as the recovery periods that follow can be highly profitable. He uses Jeff Bezos as a case study, whose foresight about the internet's growth underpinned his success in building Amazon. Additionally, Robbins notes that most of the successful businesses were started during economic downturns, advising listeners to leverage such conditions.
Robbins and Graziosi discuss the need for creating and diversifying income streams. Graziosi illustrates teaching his children about money by involving them in the family business, which displays principles of managing and growing diverse investments. Howes speaks on the value of earning and investing more, especially before an economic downturn.
Financial and economic insights
Howes and Robbins discuss the considerable impact of recognizing and validating others and how a focus on service and constant growth can define a truly great life.
Tony Robbins details a personal routine of daily outreach offering sincere compliments, crafted with specificity to genuinely acknowledge someone's qualities or work. Graziosi echoes the sentiment, mentioning the act of sending supportive messages to acknowledge and express pride in someone's personal efforts and progress. Robbins explains that such acknowledgment can strengthen relationships and deepen connections.
Robbins declares that the quality of life connects with the quality of emotions and relationships, proposing that positive emotions and extending help to others can enhance one's sense of aliveness. This practice benefits both the sender and the recipients, fostering a cycle of positive emotions and robust connections.
Robbins and Graziosi believe that true greatness stems from serving and contributing to others rather than focusing solely on personal gain. Robbins emphasizes that doing more for others than anybody else brings internal rewards and a sense of pride. Similarly, Graziosi's experience has led him to value service as a means to transcend personal struggles and positively impact others. Robbins defines greatness not by acquisitions but by the act of impacting others' lives through service.
Both Robbins and Graziosi uphold the notion that ful ...
Relationships, contribution, and the meaning of greatness
Download the Shortform Chrome extension for your browser