Podcasts > Pursuit of Wellness > Exposing Big Food & Pharma: Advertising Tactics, Ozempic Controversy, Healthcare Corruption & How To Create Change w/ Calley Means

Exposing Big Food & Pharma: Advertising Tactics, Ozempic Controversy, Healthcare Corruption & How To Create Change w/ Calley Means

By Mari Llewellyn

In this episode of the Pursuit of Wellness podcast, guest Calley Means critiques the healthcare industry's profit incentives that promote drug treatments over preventative lifestyle measures. Means explores how the food and pharmaceutical industries fuel and profit from chronic illnesses through addictive processed foods, exploitative marketing tactics, and influential lobbying efforts.

The conversation delves into the systemic conflicts of interest within research, policymaking, and healthcare that prioritize industry profits over public well-being. Means advocates for individuals to reclaim their health by embracing lifestyle changes and calls for policy reforms that incentivize healthy foods, increase transparency, and center illness prevention.

Exposing Big Food & Pharma: Advertising Tactics, Ozempic Controversy, Healthcare Corruption & How To Create Change w/ Calley Means

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Exposing Big Food & Pharma: Advertising Tactics, Ozempic Controversy, Healthcare Corruption & How To Create Change w/ Calley Means

1-Page Summary

The Healthcare Industry's Profit Incentives

According to Calley Means, the healthcare industry profits from chronic illnesses, promoting drug treatments over preventative measures like diet and lifestyle changes. He cites the high c-section rate and the promotion of birth control pills as early examples of this profit motive.

Institutional Conflicts of Interest

Means discusses the healthcare industry's influence on research, policy, and public narratives. He implies that institutions benefit financially from prolonged illnesses, noting the ovation at a conference celebrating rising obesity rates. Research often fails to examine root causes of chronic diseases.

The pharmaceutical industry's funding of research, political campaigns, and media shapes narratives around healthcare issues. Means critiques the lack of critical reporting and censorship of certain topics.

The Unhealthy Food Environment

Means asserts that most U.S. food is ultra-processed and addictive, fueling chronic diseases. He criticizes the food industry's lobbying efforts and exploitative marketing practices that subsidize unhealthy foods.

Processed foods contain hormone-disrupting chemicals linked to reproductive issues. Means condemns dietary recommendations with added sugars for contributing to childhood chronic diseases.

The Food-Pharma Profit Cycle

Means reveals how the pharmaceutical industry profits from diet-related chronic diseases. He questions medical groups' impartiality given their financial ties to food companies like Coca-Cola.

Rather than lifestyle changes, the system promotes increased medication, exemplified by PCOS treatments. Pharmaceutical companies make payments to doctors, medical organizations, media, and politicians to influence policies favoring drug-based interventions over prevention.

Reclaiming Health Through Lifestyle Changes

To improve health, Llewellyn and Means advocate learning about nutrition, exercise, and embracing lifestyles disconnected from processed foods. Means recommends high-protein, low-processed diets with strength training.

They encourage experimenting with dietary and lifestyle interventions for chronic conditions over pharmaceuticals. Individuals should explore alternative healthcare options when possible.

Needed Policy Changes

Means calls for policies incentivizing healthy foods over ultra-processed options through subsidies and affordability measures. He stresses enhancing research transparency and enacting strict conflict-of-interest rules.

Proposals include investing in regenerative agriculture, using Medicaid for exercise/nutrition, and focusing healthcare spending on preventing illness rather than just medicating symptoms. Means underscores making systemic changes to prioritize public health over industry profits.

1-Page Summary

Additional Materials

Counterarguments

  • Profit motives in healthcare can drive innovation and the development of new treatments and drugs that save lives.
  • High c-section rates may be influenced by factors other than profit, such as legal risks, patient choice, and clinical indications.
  • The relationship between the healthcare industry and research can lead to significant medical breakthroughs and is not solely based on profit.
  • Research into chronic diseases often includes lifestyle and environmental factors, not just pharmaceutical interventions.
  • The pharmaceutical industry's involvement in funding research and campaigns can be a part of transparent, regulated partnerships that contribute to public health.
  • The food industry provides a wide range of products, and consumers have the choice and responsibility to make healthy decisions.
  • Processed foods can be part of a balanced diet, and not all are inherently unhealthy or addictive.
  • Hormone-disrupting chemicals in foods are subject to regulatory standards to ensure they are within safe limits for consumption.
  • Added sugars in dietary recommendations are often included within the context of a balanced diet and total caloric intake.
  • Medications for conditions like PCOS can provide relief and improve quality of life when lifestyle changes alone are insufficient.
  • Financial relationships between medical groups and food companies do not necessarily compromise the groups' recommendations or patient care.
  • The healthcare system often includes preventive measures, and medication is just one aspect of a comprehensive approach to health.
  • Payments from pharmaceutical companies to doctors and other stakeholders are regulated and disclosed to prevent undue influence.
  • Not all individuals may benefit from high-protein, low-processed diets, and dietary needs can vary greatly among populations.
  • Lifestyle changes alone may not be sufficient for all chronic conditions, and dismissing pharmaceutical options could be detrimental to some patients.
  • Alternative healthcare options may lack the evidence base that conventional medicine provides, potentially leading to ineffective or harmful outcomes.
  • Subsidizing healthy foods could have unintended economic consequences and may not lead to the desired changes in consumer behavior.
  • Regenerative agriculture and other proposed policy changes may face practical challenges and unintended consequences that need to be carefully considered.
  • Focusing healthcare spending on prevention is important, but it should not come at the expense of treating those who are already ill.
  • Systemic changes to prioritize public health over industry profits must balance economic realities with ideal health outcomes.

Actionables

  • You can start a personal food journal to track your intake of processed foods and identify patterns in your eating habits. By keeping a daily log of everything you eat, you'll become more aware of the prevalence of ultra-processed foods in your diet. Gradually, try to replace these items with whole food alternatives, noting any changes in how you feel physically and mentally.
  • Create a "health investment" savings account dedicated to funding preventative health measures. Instead of waiting to spend on medications for potential future illnesses, allocate a portion of your income to this account. Use it for expenses like gym memberships, buying organic produce, or attending wellness workshops, which are proactive steps towards maintaining your health.
  • Engage in a monthly "policy review" where you research one health policy related to nutrition or pharmaceuticals and write a brief summary of its implications. Share your findings with friends or on social media to raise awareness. This practice will not only educate you on the policies that impact public health but also encourage informed discussions within your community.

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Exposing Big Food & Pharma: Advertising Tactics, Ozempic Controversy, Healthcare Corruption & How To Create Change w/ Calley Means

The business model and incentives of the healthcare industry

Calley Means draws attention to the concerning reality that the healthcare industry profits from chronic illnesses and explains how this leads to a lack of focus on preventative health measures.

The healthcare industry is structured to profit from people being chronically ill rather than healthy

Means reflects on the healthcare system's reliance on treating illnesses with drugs and medical interventions instead of holistic approaches. He suggests that there is a profit motive from the prevalence of chronic diseases induced by food. Means critiques the healthcare guidance which encourages medication over dietary changes, implying that this keeps people reliant on drugs. He also notes that the birth control pill, as the first long-term disease treatment, marked the start of an industry based on prolonged drug usage.

Further, Means points out the high c-section rate of 30 to 35 percent, implying this might be driven by profit rather than best practices for health. He questions the profitability of commonplace interventions in the birth and reproductive processes.

The healthcare industry wields significant influence over research, policy, and media to maintain this profitable analysis

Means discusses the influence of the healthcare industry over research, policy, and how it shapes the scientific narrative. For instance, the standing ovation at the JP Morgan Healthcare Conference following the projection that 80% of American adults would be overweight or obese illustrates the perverse incentives at play.

He emphasizes that institutions benefit financially from prolonged illness and notes that treatments for chronic diseases have not succeeded in reducing the prevalence of the diseases they aim to treat. This is exemplified by the case of PCOS, where invasive drugs and procedures are often prescribed instead of diet and lifestyle changes that could tackle the root cause.

Means also highlights the negative effects of pharmaceutical products on the immune system and hormones, despite being advertised as safe. He signals out the cascade of interventions in the birth process as indicative of profit-driven healthcare rather than being in the patient's best interest.

Influence over media and research

The pharmaceutical industry, as the largest funder of political campaigns and medical research, impacts the focus of research, which o ...

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The business model and incentives of the healthcare industry

Additional Materials

Counterarguments

  • The healthcare industry invests in research and development of new treatments and drugs, which can be costly and risky, necessitating a return on investment to sustain innovation.
  • Chronic illnesses often require complex management that can include both medication and lifestyle changes, and the industry may be responding to the multifaceted nature of these diseases.
  • High c-section rates can sometimes be attributed to medical necessity and patient choice, rather than purely profit motives.
  • The pharmaceutical industry's funding of research can lead to breakthroughs in treatments that significantly improve patient outcomes.
  • Medications for chronic conditions like PCOS can provide immediate relief for symptoms even as lifestyle interventions are being implemented.
  • Regulatory agencies like the FDA exist to ensure that pharmaceutical products are safe and effective, and they require rigorous testing before approval.
  • The healthcare industry provides numerous jobs and contributes significantly to the economy.
  • Media reporting on healthcare issues can be influenced by various factors, including but not limited to pharmaceutical advertising.
  • The he ...

Actionables

  • You can start a personal health journal to track the relationship between your lifestyle choices and health outcomes. By documenting your daily food intake, exercise, stress levels, and any symptoms or medical conditions, you'll create a personal health record that can help you identify patterns or triggers related to your well-being. For example, you might notice that certain foods exacerbate a chronic condition, which could lead you to explore dietary changes as a form of prevention or treatment.
  • Develop a habit of seeking second opinions and researching alternative treatments when faced with medical decisions. Before agreeing to a particular treatment or medication, especially for chronic conditions, take the time to consult another healthcare professional and look into non-pharmacological options that might be available. This could involve reading up on holistic approaches, such as acupuncture or herbal remedies, and discussing these with both your primary doctor and an alternative health practitioner to make an informed choice.
  • Educate yourself on the basics of health literacy to critica ...

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Exposing Big Food & Pharma: Advertising Tactics, Ozempic Controversy, Healthcare Corruption & How To Create Change w/ Calley Means

The influence of the food and pharmaceutical industries on research, policy, and media

Calley Means and other commentators raise alarms about how the food and pharmaceutical industries manipulate research, policy, and media, creating a cycle of unhealthy eating and reliance on medication.

The food industry has created an addictive and unhealthy food environment, fueling chronic disease

Means notes that a majority of food consumed in the U.S is ultra-processed and highly addictive, aligning with the food industry's profits but harming public health. He illustrates the food industry's lobbying efforts to shape policies that subsidize unhealthy foods and marginalize healthier options. The result of agricultural subsidies and exploitative marketing practices means that a percentage of food stamp benefits are spent on soda, contributing to poor metabolic health.

The processed food industry, created by the cigarette industry in the 1990s, has made food more addictive. Hormone-disrupting chemicals such as glyphosate are still prevalent in the US food supply, despite being phased out in Europe. Such chemicals contribute to reproductive issues and an increasingly early onset of puberty.

Means criticizes the USDA's recommendation for children to consume diets with 10% added sugar, and he asserts that the massive childhood chronic disease statistics reflect the significant role the food system plays in setting up an unhealthy environment for kids.

The pharmaceutical industry works in tandem with the food industry to profit off the resulting chronic diseases

Further examining this unhealthy cycle, Means reveals how the pharmaceutical and healthcare industries profit from the chronic diseases that result from bad dietary habits. The American Diabetes Association, having taken money from Coca-Cola, exemplifies how medical organizations might be influenced by industry groups, possibly leading to compromised public health policies.

Instead of promoting lifestyle changes to address early signs of metabolic dysfunction, the system seems inclined towards increased dependency on medical interventions like pharmaceuticals. Conditions like PCOS are often not addressed through prevention, leading to a greater burden on the healthcare system and further profits for pharmaceutical companies.

Industry groups co-opt and influence medical organizations, whose recommendations then shape clinical practices and public health policies

Pharmaceutical companies like Novo Nordisk make payments to doctors and medical organizations to promote drugs that address symptoms rather than underlying problems, influencing care standards and public health recommendations. Novo Nordisk's funding of a 68-week trial on children and financial connections to the American Academy of Pediatrics are discussed, demonstrating how funded medical groups reco ...

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The influence of the food and pharmaceutical industries on research, policy, and media

Additional Materials

Counterarguments

  • The food industry argues that it provides a wide range of products to meet diverse consumer needs and that it is the responsibility of consumers to make healthy choices.
  • Some experts contend that the presence of added sugars in the diet is not inherently harmful if consumed in moderation as part of a balanced diet.
  • It is argued that agricultural subsidies are complex and not solely responsible for the choices consumers make; they also help stabilize food prices and ensure food security.
  • The pharmaceutical industry often highlights its role in developing life-saving medications and improving the quality of life for people with chronic conditions.
  • There is a perspective that medical organizations maintain a level of independence and rigor in their recommendations, despite industry funding.
  • Some argue that lifestyle changes alone may not be sufficient for all individuals, and that medication can be a necessary component of treatment for certain conditions.
  • The argument is made that industry-funded research can still be scientifically valid and undergoes peer review like any other research.
  • It is suggested that the relationship between industry and healthcare professionals can lead to advancements in patient care through education and research collaboration.
  • The notion that industry influence is pervasive and uniformly negative is of ...

Actionables

  • You can educate yourself on the nutritional content of your food by using apps that scan product barcodes and provide a detailed breakdown of ingredients and potential health impacts. By doing this, you'll become more aware of what's in your food and can make informed decisions to avoid additives and chemicals that may be harmful.
  • Start a kitchen garden to grow your own fruits, vegetables, and herbs, which can help you reduce your reliance on processed foods and increase your consumption of whole foods. This doesn't require a lot of space; even a few pots on a balcony or windowsill can provide fresh, uncontaminated produce.
  • Opt for community-supported agr ...

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Exposing Big Food & Pharma: Advertising Tactics, Ozempic Controversy, Healthcare Corruption & How To Create Change w/ Calley Means

Strategies for individual and policy-level change to address these issues

Individuals and policies must work in tandem to create a sustainable change in the approach to healthcare. Calley Means and Llewellyn share their insights and strategies for both personal empowerment and systemic transformation.

Individuals can take steps to improve their own health and reduce dependence on the healthcare system

Embracing healthy lifestyles and alternative healthcare

Llewellyn emphasizes the benefits of learning about nutrition and exercise as a means of reclaiming health without relying on pharmaceutical interventions. Embracing curiosity about what we consume and how we live can lead to substantial health and environmental improvements. She shares how losing weight and understanding metabolic processes helped her improve her health.

Additionally, disconnecting from soil, food, and metabolic habits has led to a spiritual and health crisis, suggesting a lack of understanding and connection with what nourishes our bodies. Calley Means advocates for a diet high in protein and low in ultra-processed foods combined with regular strength training to combat metabolic issues. He also includes food interventions and supplementation as non-invasive approaches to conditions like PCOS.

For chronic conditions, individuals are encouraged to experiment with lifestyle changes away from pharmaceuticals, favoring whole, unprocessed foods and root cause interventions. With the correct information, patients can opt for less invasive treatments, acknowledging the value of alternative healthcare options.

Policy changes are required to address the healthcare system's flaws.

Incentivizing healthy food production and consumption

Means insists on using funds to inspire curiosity and promote lifelong health practices. This contrasts with a system that concentrates on symptom medication and supports the unhealthy food industry. A shift is suggested away from policies that perpetuate the market for addictive, ultra-processed foods toward ones that advocate for fresh, nutritious options.

He points to a rigged system where unhealthy food is subsidized, creating a price disparity with healthier choices. By aligning monetary incentives with healthy behaviors, such as making nutritious options more affordable than unhealthy ones, policies can promote better eating habits.

Enhancing transparency and reducing conflicts of interest

Moreover, the lack of conflict of interest rules at universities and the NIH is alarming, allowing direct financial influences by pharmaceutical companies on researchers. Academics and NIH scientists have received substantial undisclosed payments during the pandemic, indicating a breach of trust and the need fo ...

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Strategies for individual and policy-level change to address these issues

Additional Materials

Counterarguments

  • Embracing healthy lifestyles and alternative healthcare may not be feasible for everyone due to socioeconomic factors, cultural differences, or accessibility issues.
  • While understanding metabolic processes is beneficial, complex health conditions may still require pharmaceutical interventions that cannot be replaced by lifestyle changes alone.
  • The emphasis on individual responsibility for health may overlook the structural and systemic factors that contribute to health disparities.
  • Policy changes that incentivize healthy food production and consumption could inadvertently disadvantage small farmers or businesses that cannot compete with subsidized prices.
  • Making nutritious options more affordable is a positive step, but it does not address food deserts and other access issues that prevent some populations from obtaining healthy food.
  • Transparency and conflict of interest rules are important, but stringent regulations could potentially slow down the pace of medical research and innovation.
  • While public policies can be influenced by strategies from various industries, these strategies may not always translate well across different sectors due to unique challenges and stakeholder interests.
  • Rethinking subsidy systems to prioritize healthy foods is a complex issue that may have unintended co ...

Actionables

  • You can start a personal food diary to track your nutritional intake and identify areas for improvement. By recording everything you eat and drink, along with your physical activity levels, you can gain insights into your metabolic processes and make informed changes to your diet. For example, if you notice you're consuming a lot of processed foods, you could set a goal to replace them with whole food alternatives.
  • Create a "health investment" savings account where you deposit a small amount of money each time you choose a healthier option over an unhealthy one. This could be when you opt for a homemade meal instead of fast food or choose to bike to work instead of driving. The money saved could then be used to support local farmers' markets or organic produce subscriptions, aligning your monetary incentives with healthy behaviors.
  • Engage with a community garden to learn about reg ...

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