In this episode from the On Purpose podcast, Anitta, a Brazilian singer-songwriter, opens up about her personal growth journey and the challenges she faced in her music career. She shares how embracing her authentic self, incorporating spiritual practices, and letting go of the need for external validation has helped her find inner peace.
Anitta also delves into the obstacles she overcame as a Brazilian artist, navigating new music markets and prioritizing creative freedom over commercial success. The conversation touches on Anitta's efforts to integrate her public and private personas, her views on societal pressures faced by women, and her path to self-acceptance.
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Anitta chose to embrace her authentic self, acknowledging her intelligence, talent, and resilience, instead of suppressing qualities like being outspoken to please others, she says. She created her persona "Anita" after being assaulted but now focuses on personal growth beyond appearances.
Anitta incorporates meditation, yoga, and rituals like eating with her hands to maintain inner peace and alignment, she shares. She rapidly restores balance when disrupted through practices recommended by her shaman.
Anitta realized the insignificance of external validations like followers, she explains. She prioritizes internal happiness and her relationship with herself over others' approval of her beliefs and choices.
Reflecting on her roots in favelas where Brazilian funk was marginalized, Anitta faced exclusion. She convinced skeptics that a Brazilian artist could achieve global success, struggling to find management for years.
Anitta highlights the difficulty of entering Spanish-speaking markets due to Brazil's linguistic difference, she says.
Anitta values personal fulfillment over chasing chart success, making music true to herself regardless of commercial reach, she professes.
Anitta honors her public "Anita" persona's confidence and her private insecure "Larissa" side, she acknowledges. Family therapy helped heal childhood wounds and embrace her full self.
Anitta rejects notions that women need partners or children to be "complete," she reflects. She advocates for balanced views of women's choices without judgment.
1-Page Summary
Anitta shares her experiences of spiritual and personal growth, emphasizing her shift towards self-acceptance and her realization that external success does not equate to inner happiness.
Anitta experienced internal conflict, feeling pressured to be "less" to please others based on criticisms of her personality. She wrote down qualities she thought she should diminish, such as being outspoken and extravagant. However, during a self-reflective moment, she decided she did not want to be less of herself. Instead, she chose to embrace her authenticity, acknowledging her intelligence, talent, and resilience.
Anitta also speaks about creating her strong persona "Anita" after being assaulted as a teenager, but she now focuses on growing in ways that might not be visible to others. She is comfortable scaling back her career to prioritize personal development, asserting that followers who resonate with her will stay, regardless of numbers.
Anitta has integrated various spiritual practices to maintain her inner peace. She mentions starting her concert days with meditation and mantras, emphasizing being in a positive state. She practices Kundalini, yoga, and mediation, engaging in rituals such as constellation and using a radionic table with crystals for aura cleansing. When disrupted, she takes immediate steps to restore balance, like performing simple physical exercises recommended by her shaman.
Anitta also mentions participation in a retreat with rituals, therapy, and spiritual activities such as eating with her hands to connect deeply with the preparation of food. She engages in spiritual actions that bring her joy and continuous improvement without anxiety.
Anitta discusses the moment she realized the insignificance of external validations, like social media followers, in determining her worth. Instead, she emphasizes the value of internal happiness and the importance of a good relationship with oneself, even if that means losing followers or dealing with criticism for her beliefs and choices.
Anitta's spiritual and personal growth journey
Anitta, a prominent Brazilian artist, discusses the social and industry prejudices she overcame to achieve success and her approach to creating and releasing her latest album.
Reflecting on her roots in the favelas, where the local music rhythm of funk was highly marginalized, Anitta experienced exclusion and faced prejudicial treatment. Just as 90s hip-hop in the U.S. was associated with crime and arrests, Brazilian funk faced similar biases, confining it to the favelas.
She struggled to find management, representing herself for many years and directly approaching brands and radio stations to gain exposure. Anitta campaigned for funk music, a genre traditionally barred from radio and public events. Due to skepticism around the viability of Brazilian artists on the global stage, Anitta worked tirelessly to convince labels and teams that her success could extend beyond Brazil. She recalls the difficulties in bringing artists from Spanish markets to Brazil and pushing her own career abroad, citing language barriers and the absence of a market niche for her unique blend of funk.
Further, Anitta highlights the challenge of entering Spanish-speaking markets due to Brazil's linguistic distinction—Portuguese—which made it more difficult for her to break into Latin music scenes.
Anitta emphasizes creative freedom and authenticity, valuing personal fulfillment above commercial results. She made a conscious choice to create music from a place of contentment rather than solely chasing chart success.
Professing a preference for personal satisfaction in her work over mass popularity, Anitta describes a shift towards a spiritual mindset indifferent to album responses or chart placements. She finds joy in making music true to herself, regardless of its commercial reach.
Throughout her extensive touring, Anitta turns to spiritual practices for solace. Regularly engaging in rituals such as sage burning, candle l ...
Challenges and breakthroughs in Anitta's music career
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Anitta candidly discusses her ongoing journey towards integrating her public image with her personal identity, confronting societal pressures, and embracing self-acceptance through therapeutic practices and introspection.
Anitta acknowledges the specialness of being different and the importance of embracing those differences rather than trying to change them. She draws a distinction between her stage persona "Anita" characterized by confidence and fearlessness, and her real-life persona "Larissa," which embodies a more insecure and vulnerable side.
She discusses her internal conflict between ego and soul, revealing her path to self-acceptance involved honoring both her public and private selves. Embracing these dual aspects – the "creature and the creator," referring to Anita and Larissa respectively – was pivotal in shaping her identity.
Anitta uses family constellation therapy to bring to light and heal the disparities between her personas. Through therapeutic sessions, she confronts inherited fears and traumas, acknowledging that her mother had during pregnancy affected her development. Heartfelt revelations during therapy helped her appreciate the expressive traits of her childhood and discouraged suppressing them to appease societal standards.
In family constellation therapy, two representatives—one for Anita and one for Larissa—help her navigate the complexities of fame and personal pain stemming from her parents' divorce. Addressing anxieties or issues like self-love through this approach, Anitta leans on celebrating qualities in both her public and private personas and resolves familial traumas that impact her sense of self.
Anitta reflects on societal expectations concerning women’s birth control, attributing an irrational fear of becoming pregnant and losing her financial stability. She discusses shifting birth control methods in response to the imbalance of contraceptive responsibilities, indicating a deeper understanding of societal pressures related to womanhood.
Emphasizing her choices, Anitta rejects the traditional ...
Authenticity, identity, and self-acceptance
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