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In Secrets of the Millionaire Mind, self-made millionaire T. Harv Eker reveals the difference between the way rich people and poor people think and feel about money. Eker argues that these thoughts and beliefs impel you to take actions that either move you toward financial success or away from it—if you’re not happy with the state of your finances, it’s because your unproductive thoughts and beliefs about money hold you back from the financial success that you want. According to Eker, you can dramatically improve your finances by taking conscious control of your thoughts and adopting a rich attitude that will inspire you to take new actions that lead to your financial success.

In this guide, we’ve reorganized Eker’s ideas into three distinct parts that walk you through his philosophy and give you actionable advice on developing a richer mindset. Additionally, we include research underlying why people often fail to meet their financial goals and actionable ideas from other self-improvement authors, financial authors, and psychologists.

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Wealth Doesn’t Always Equate to Success

Eker claims that your thoughts and beliefs about money fall into two categories: rich and poor. It’s also clear that he considers wealth to be the root of well-being and success—if you’re rich, you’re happy and successful. On the other hand, if you’re poor, you’re unhappy and unsuccessful.

While self-improvement literature does support the concept of classifying our thoughts into distinct groups that determine our likelihood of success, it tends to provide a more well-rounded definition of well-being and success than Eker provides. For example, Carol S. Dweck (Mindset) argues that your traits and tendencies determine whether you have a “growth mindset” that leads you to success, or a “fixed mindset” that inhibits your success.

Dweck’s focus is not on what you have or achieve, but on your general attitude and approach to all areas of your life. According to her, you’re successful if you have a growth mindset, consistently embrace challenges, and take steps to move forward and improve your life. Therefore, even if you have very little money, you’re more successful than someone who may have more money but, due to their fixed mindset, fails to move past self-imposed limitations due to a lack of confidence or motivation.

Poor People Have a Negative Attitude and Mismanage Their Money

Eker argues that, if you have a poor mindset, each time you engage in negative thought patterns, you reinforce the belief that you’re powerless when it comes to money. This is because you deny your role in your financial situation and reinforce the negative conditioning you adopted throughout your childhood—the more you engage in this type of thinking, the more you associate money with the feeling of powerlessness. As a result, you’re incapable of achieving the financial success that you want.

(Shortform note: The Happiness Advantage sheds light on Eker’s claim that negative thoughts lead you to feel powerless. The book presents the latest research in neuroscience and positive psychology to argue that happiness is the cause of success: When you cultivate the habit of thinking positive thoughts, you train your brain to find opportunities in adversity and more easily overcome challenges and setbacks. On the other hand, when you habitually think negative thoughts, your pessimism blocks you from perceiving opportunities and trains your brain to shy away from challenges. This stops you from moving forward and leaves you feeling powerless to improve your situation.)

Negative Conditioning Creates Low Self-Esteem and a Victim Mentality

Eker claims that low self-esteem goes hand in hand with negative conditioning and negative thinking: Poor people generally suffer from low self-esteem—due to their interpretation of their upbringing, they don’t feel like they’re good enough to manage more money. This money mindset leads them to unconsciously sabotage their chances of financial success. For example, they feel impelled to spend their money on unnecessary expenses instead of saving.

With every setback poor people face, Eker argues, their confidence takes a knock and they become habituated to the feeling of failure. Eventually, their lack of confidence prevents them from moving past their comfort zones to embrace challenges—this is because they allow their fear of failure to stop them from taking advantage of opportunities.

Not All Poor People Have Low Self-Esteem

Psychological research confirms that negative thought patterns do contribute to low self-esteem. However, it’s necessary to make the distinction here that not all “poor people” have low self-esteem. Eker’s argument is based on the premise that if you’re poor, you must be unhappy because you’re not rich, and that your low self-esteem is holding you back from wealth.

But his argument is based on the assumption that everyone wants to be rich, and he doesn’t factor in that some people actively choose not to make more money: for example, the parent who wants to prioritize family over career and finances, or the freelancer who works just enough to sustain her lifestyle so that she can spend more time doing things that feel meaningful to her. In both cases, money itself is not a priority, just a means to an end. Therefore, not having money probably wouldn’t impact these people’s self-esteem.

How Negative Conditioning Manifests

Eker claims that this negative conditioning is easy to identify once you start taking notice of how you think and talk about money. But, he argues, instead of investigating why they’re unable to overcome their financial problems, poor people deflect attention away from themselves and seek external causes for their problems. They blame others for their misfortune, resent people who have what they want, and justify their poverty and their negative attitudes with false beliefs such as, “Rich people are greedy and corrupt.”

Eker claims that poor people use these tactics to relieve the stress of feeling poor and powerless. Unfortunately, these stress-relievers leave them locked into operating from a negative mindset that keeps them in poverty.

(Shortform note: The negative mindset that Eker describes is more commonly referred to as a victim mentality—the belief that bad things always happen to you through no fault of your own. This belief creates a feeling of apathy because, when you feel like other people are always trying to thwart you, you find it difficult to build the motivation to take positive action and change your life. Instead, people with a victim mentality often magnify their problems and their perceived injustices in an attempt to seek attention (comfort, sympathy, reinforcement of their beliefs) from others. The attention they receive from others validates their powerlessness and keeps them from moving forward.)

Part 3: The Rich Mindset

Eker believes that you can consciously reprogram your money mindset to improve your finances by replacing your unproductive thoughts and beliefs about money with the productive thoughts and beliefs that rich people have. The more you think like a rich person, the more you’ll improve your money mindset and raise your financial setpoint so that you can comfortably accumulate and manage more money.

(Shortform note: According to Eker, you only need to replace your unproductive thoughts and beliefs about money with productive thoughts and beliefs to increase your financial setpoint. Similarly, lots of self-help books claim that you just need to improve your thoughts to improve your life. For example, Louise Hay (You Can Heal Your Life) argues that you just need to “affirm” what you want to make it come true: Change the statement “I’m not rich” to “I am rich” and repeat this multiple times a day. Eventually, you’ll come to believe this thought and your programming will align with your new beliefs. As a result, you’ll find yourself naturally taking actions that lead to more money.)

Rich People Have a Positive Attitude and Effectively Manage Their Money

Eker argues that rich people always have a positive attitude towards their finances. They hold themselves accountable for the state of their finances and they take full responsibility for the impact of their thoughts and decisions. They understand that their positive thoughts lead them to take actions that produce successful results.

(Shortform note: While many people characterize a positive attitude according to multiple factors, such as how well you treat other people or how ethical you are, Eker focuses solely on the productive thoughts required to build and maintain wealth—not general personality traits or ethical behavior. This arguably makes his definition a little limited.)

Throughout the rest of this part, we’ll outline the specific thought patterns and habits that Eker claims rich people practice.

Rich Mindset 1: Develop Discipline and Take Responsibility for Your Finances

Eker claims that rich people know that positive thoughts lead to positive actions. These positive actions lead to success and wealth. Consequently, they always focus on finding and creating solutions so that they can meet their financial goals.

(Shortform note: Like Eker, Tony Robbins (Awaken the Giant Within) argues that you must consciously decide to make your current thought patterns and behaviors more positive to change your life. He claims that each of your decisions (about how you think and behave) set into motion a series of actions that ultimately shape your life—each time you reflect on how your decisions have led you to create positive and negative experiences, you can learn from them and choose to make more beneficial decisions.)

Rich Mindset 2: Appreciate What You Want and Associate With Wealthy People

According to Eker, rich people feel inspired by the success of others—they avoid associating with negative people and they take every opportunity to learn and take advice from people who are more successful than they are.

(Shortform note: Law of Attraction practitioners agree with Eker’s suggestion that you should avoid identifying with what you don’t want and instead look for ways to habituate yourself with what you do want. Therefore, it’s worth considering how you can surround yourself with and learn from people that inspire you. A practical way to approach this is to first consider whether the activities you engage in, or the people you hang around with, support or hinder your financial goals. Next, make a list of the wealthy and successful people you already know, and try to learn more about how they accomplished their goals.)

Rich Mindset 3: Stop Making Excuses and Confront Your Fears

Eker argues that rich people take measurable steps towards what they want. They always focus on the end result of what they want to achieve, and they expect to succeed despite their doubts and fears. They plan ahead and create strategies to overcome their fears or potential problems—their confidence grows with each step they take to move forward.

(Shortform note: Like Eker, Tim Ferriss suggests that you plan ahead and create strategies to overcome your fears. He argues that you’re more likely to hold back from taking action when you think of your fears as just vague possibilities that could happen. On the other hand, when you think about what you want to achieve and define the actual worst-case scenario, you give your mind something specific and productive to work on. As a result, you’ll feel more prepared to move toward your financial goals and tackle setbacks along the way.)

Rich Mindset 4: Aim High

According to Eker, rich people set a clear intention to create massive wealth—they align their thoughts and behaviors with this intention and their commitment leads them to take actions that create wealth. This clarity of intention allows them to focus wholeheartedly on what they want and they willingly make any necessary sacrifices to achieve their goal. Their motivation to create wealth overrides their doubts and fears and makes them more resilient to setbacks.

(Shortform note: Research supports Eker’s claim that setting ambitious intentions increases your likelihood of achieving your financial goals. This is because intentions force you to focus on who you want to be, and they increase your self-discipline when you’re faced with conflicting choices about how to spend your time or your money. For example, if you set a clear intention to invest a specific amount of money into a savings account, you’ll know the right way to act when faced with a decision between saving and wasting your money on something frivolous.)

Rich Mindset 5: Promote Your Value

Eker claims that rich people understand that salaries or hourly wages limit their income (your income is tied directly to the number of hours you work). Therefore, they aim to get paid for the value they provide and the results they produce. They do this by opting for commission, profit sharing, or investing in their company’s stock options.

(Shortform note: How can commissions or profit-sharing pay more than a salary? When you work for an employer, you only get paid a fraction of the value that you generate—this value may be many multiples of your hourly wage or salary. For example, you earn $20 an hour and work 40 hours a week—your salary is $800 a week. But the work you do generates sales for your employer totaling $5,000 a week. If you were paid a 25% commission, you would receive $1,250 a week ($450 more each week). Unlike a standard salary, the more sales you generate, the more income you receive so it’s in your best interest to produce results and promote your value.)

Because their income is tied directly to the results they produce, rich people make every effort to promote themselves and the value that they have to offer—being overlooked or ignored means they don’t receive an income. Therefore, they make sure that they reach and benefit as many people as possible to maximize their profits: The more people they reach, the more income they receive.

(Shortform note: Eker’s claim that self-promotion is necessary to acquire wealth implies that extroverted people are more likely to feel comfortable with this process than introverted people. If the thought of indulging in verbal self-promotion makes your palms sweat, don’t feel pressured to adopt a more confident persona just to get ahead. Instead, consider how you can communicate your professional skills and value to just one or two people at a time. With practice, you’ll not only develop the confidence to talk about your expertise and accomplishments to bigger groups, but you’ll also receive the recognition you deserve.)

Rich Mindset 6: Think Long-Term, Leverage Your Money, and Build Your Net Worth

Eker argues that rich people plan for their long-term wealth by growing all of their financial assets (their net worth): They think of the money they earn as seeds that they can plant in order to grow more money for their future wealth. The more money they grow, the less they have to work to pay for their lifestyle. Rich people work to receive an income but they also leverage their money in a way that makes it grow for them in the long term.

(Shortform note: Like Eker, David Bach (The Automatic Millionaire) argues that you should develop the skills to leverage your money and increase your net worth regardless of what you earn. This way, you’ll develop positive habits that will increase your current net worth and prepare you to effectively manage your future income. Bach also suggests that you plan for your retirement by setting up a tax-deferred retirement account and maximizing your contributions. He argues that it’s the safest and most proactive way to grow your money and ensure that you're financially comfortable after you stop working.)

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Here's a preview of the rest of Shortform's Secrets of the Millionaire Mind PDF summary:

PDF Summary Shortform Introduction

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Connect with T. Harv Eker:

The Book’s Publication

Publisher: HarperCollins Publishers, 2005

Prior to Secrets of the Millionaire Mind, Eker also self-published Speedwealth in 2004, a short guide on how to earn millions from your business in less than three years. This book is exclusively available for sale at Eker’s events and seminars.

The Book’s Context

Intellectual Context

Unlike the majority of mainstream financial books (for example, I Will Teach You to Be Rich or The Automatic Millionaire), Secrets of the Millionaire Mind doesn’t offer practical action-based advice on how to improve your finances....

PDF Summary Part 1: Your Money Mindset Defines Your Level of Wealth

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However, while Eker narrows down this concept to focus solely on money, psychologists and self-help practitioners argue that your beliefs impact all areas of your life, even if they seem to relate to just one. This is because how you think, feel, and behave in one area of your life influences the decisions you make in all areas of your life.

  • For example, you feel insecure about your love life. Each time you get into a relationship, you give up a lot of your time and energy in an attempt to make the relationship work. Your insecurity about your relationship leads you to neglect your friends and your personal goals, such as maintaining a fitness routine or working on side projects to meet your financial goals.

The example illustrates the difficulty with singling out thoughts and beliefs for specific areas of your life—in this case, your beliefs about your love life impact your finances, your fitness, and your friendships. Therefore, throughout the rest of this guide, reflect on how your thoughts and beliefs in all areas of your life impact your finances and vice versa—how your thoughts and beliefs about money impact your overall life experience.

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PDF Summary Part 2: The Poor Mindset

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Dweck’s focus is not on what you have or achieve, but on your general attitude and approach to all areas of your life. According to her, you’re successful if you have a growth mindset, consistently embrace challenges, and take steps to move forward and improve your life. Therefore, even if you have very little money, you’re more successful than someone who may have more money but, due to their fixed mindset, fails to move past self-imposed limitations due to a lack of confidence or motivation.

Poor People Have a Negative Attitude and Mismanage Their Money

Eker argues that, if you have a poor mindset, each time you engage in negative thought patterns, you reinforce the belief that you’re powerless when it comes to money. This is because you deny your role in your financial situation and reinforce the negative conditioning you adopted throughout your childhood—the more you engage in this type of thinking, the more you associate money with the feeling of powerlessness. As a result, you’re incapable of achieving the financial success that you want.

(Shortform note: _[The Happiness...

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PDF Summary Part 3: The Rich Mindset

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However, while Maltz (Psycho-Cybernetics) believes that you can train yourself into feeling, and then acting successfully (by copying the positive thought patterns that successful people have), he argues that affirmations are not enough to change your beliefs and your programming—he believes that your mind will automatically reject thoughts that don’t align with your established beliefs.

Maltz claims that the only way to change your beliefs is to regularly use your imagination to visualize and feel the success (wealth) that you want—this is because your nervous system operates according to how you feel, not how you think. According to Maltz, this practice will train your mind to become more comfortable with the feeling of financial success, and it’s the only way to change old and unproductive beliefs. Therefore, as you work through Eker’s suggestions, imagine how you’d feel if you adopted the rich mindset and achieved the wealth that you want.

Rich People Have a Positive Attitude and Effectively Manage Their Money

Eker argues that rich people always have a positive attitude...

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