Words on Fire

The Power of Incendiary Language and How to Confront It

Ranked #2 in Public Administration

This book is about the power of communication to do great harm and how civic leaders and engaged citizens can hold other leaders accountable to prevent it. Author Helio Fred Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critic.

Including a history of such rhetoric, this book identifies a playbook consisting of 12 forms of communication that typically precede genocides and other acts of mass violence. The Rwandan Hutu used 10, the Nazis used all 12, and Trump uses all 12...
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