The Membership Economy

Ranked #59 in Retail, Ranked #67 in Consumer Behavior

THE MEMBERSHIP ECONOMY

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

If you’ve ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, Twitter – you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

THE MEMBERSHIP ECONOMY argues that we are now moving away from ownership, but we still want the benefits...
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