The Dip

Ev Williams Co-Founder/Twitter, CEO/MediumRecommends this book

James Altucher Founder/StockPickrIn this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the... (Source)

Brian Armstrong Co-founder & CEO/CoinbaseRecommends this book

Sean Si Recommends this book

Foti Panagio My favourite business book at the moment is The Dip by Seth Godin because it has some great advice on when to stick with something and when to quit. I’m currently working on a new venture called GrowthMentor.io and The Dip gave me the ammunition I needed to follow my gut and to stick with the project even when I felt like shelving it and moving on to something else. [...] When I was reading The Dip, I could almost superimpose what Godin was saying directly on top of my own work. Without The Dip, I might have bailed on the project or switched my attention somewhere else. (Source)

Michael Herrmann Very motivating for sticking through hard times. (Source)