The Customer Rules

The 39 Essential Rules for Delivering Sensational Service

Ranked #20 in Customer Service

The former EVP of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business – any business - depends upon winning and keeping customers.

In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to...
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Reviews and Recommendations

We've comprehensively compiled reviews of The Customer Rules from the world's leading experts.

Tony Hsieh CEO/Zappos.comAt Zappos, many of our business decisions revolve around the customer. Lee Cockerell understands the importance of a great customer experience and shows you how to Deliver Happiness to your customers. (Source)

Carl Sewell These Rules rule. If you play by these rules you will win. (Source)

Fred Whyte Lee Cockerell offers practical, reader friendly suggestions and guidelines which can be implemented immediately to enhance and improve customer service at any company. (Source)


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